The Daily Edge
On this episode of The Daily Edge, Marc Nudelberg sits down with Julia Aquino — serial entrepreneur, 30-year operations and finance executive, and founder of Julia Incorporated.She grew up poor in Hialeah, was the first in her family to go to college, lost her mom mid-journey, worked full time, bartended three nights a week, and graduated FAU with a BS in Finance and an MBA in Accounting. Nobody helped her get there — she just refused to accept any other outcome.Over the next three decades, she built a career spanning the airline industry, banking, fintech, and her own consulting firm, working with over 75 companies from $3M startups to $50M growth-stage businesses. Now through Julia Incorporated, she's doing fractional CFO and COO work with founders who are scaling fast and need someone in the room who can see what the numbers are actually telling them — and who isn't afraid to have the hard conversations.In this episode, we cover:→ Growing up poor in Hialeah and what it actually taught her about drive→ Why being crystal clear on your "why" makes the hardest things feel manageable→ How losing her mom mid-journey pushed her forward instead of breaking her→ The moment she walked away from corporate because "they were stealing her soul"→ What fractional CFO and COO work actually looks like inside a growing company→ Why revenue going up doesn't mean your business is healthy→ The three things every leader must master: accountability, knowing your numbers, and how you show up→ Managing behaviors instead of people — and why that changes everything→ Why you can't hold someone accountable until they've agreed to it first→ How doing the personal work made her a better leader for everyone around herThe Edge of the Episode:Julia's message is direct and has been proven over 30 years: any result you've ever had came because you were willing to do what others weren't. In a world full of people waiting for the right moment or the right conditions, Julia has always just moved. That willingness — to do the hard thing, have the hard conversation, and face the hard truth in the numbers — is still the edge.📖 Learn more about Julia and her work at https://www.juliaincorporated.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2ZYVlRDdFZ6ZzhRSF9kRUtqYkV0QWJpRVZEZ3xBQ3Jtc0tuc0NXcXJFNE5jWE5EME1LM2pJRjdQaEFxc3VPV2xOanlKbWdybHh3MEtGVkE2NlBUMGxzR2RDMmptTWNtV2p2Y3JEb01xN2RzNVl2N0FWcTdhNzJ6WndteVE3dXRnNXdPaXJRSmNGeUY5N3FLZ0ktdw&q=https%3A%2F%2Fwww.juliaincorporated.com%2F&v=Ornjm9IV1QQ]📧 Reach her directly at julia@juliaincorporated.comVisit On The Ball at https://www.ontheball.co [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnQzUG4ya2t6bUVReWVhbXEyZlNYRXhJZG1ZZ3xBQ3Jtc0tucUZRNVd6WTBNNzVia19ZZU5VNUpwb0puX3hKXzBkNHJ3R1pfalkzWjF6WGRCWkd2dmM4cmF4aHZueDNlT1BSd1lKZ3RObzJEQWFjcFVGbkhjVVdpMmlUR3NYMmttMy11QVpoQWwyZHpYQjJMSjRwaw&q=https%3A%2F%2Fwww.ontheball.co%2F&v=Ornjm9IV1QQ] to learn more about how we help organizations drive more sales, develop stronger leaders, and elevate performance.🎙 New episodes drop every Monday, powered by On The Ball.FOLLOW US:Instagram: / thedailyedgepod [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHRBME5TNjNYN2RKTUhZUHY0M0c2Uk1scEhUUXxBQ3Jtc0tuUGRtbVlfUFRQanJKQ29rRHNYOThOelpheFlLeTdvRC1wMnctMnVuZExJT0cxMi1mdS1VOGFGTWMyd3RVRnJtU0hROHNQRkZiMTBsNjFRSElkYnNndlg4R0VYRjJHUG5PY3ZkRWhtZ1EtX3ptZ2tIdw&q=https%3A%2F%2Fwww.instagram.com%2Fthedailyedgepod&v=Ornjm9IV1QQ]Instagram: / ontheball.co [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFA0aExKd1pBek1aTmNzNHFEOXVUdXFCd2pYd3xBQ3Jtc0tsalVkclpEOThVNTRVZU16eThCYVc2SE9sRW9XNHhiQjJGUXc3LW9qaG5qM21LeWFoZ2p1aDg3UE9SVk42dkZYY2lNYU1EYmR2dHkwcHlRVmZtN2gwZjNydUZpc0FMd1Q3ZGV4b0xmZlZFeHU3OUUtSQ&q=https%3A%2F%2Fwww.instagram.com%2Fontheball.co&v=Ornjm9IV1QQ]LinkedIn (The Daily Edge): / thedailyedgepodcast [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmt4ZHA4Z1dhUkFncGFaejB1d3FFWFp5REl6Z3xBQ3Jtc0tsMklGaDFjX2hzTGdzd1loUEhKNU91aXVETk43d0dJank3REFTSTFiNFZEcDhjV0xieExlR2JXMTg3RThhclhERjRCMmNlNGwxQmpKS25Nb2gxZ0Y3Mnc0UkpTZXlsbnJsUGd5RnJ6QXFaXzhST1FRaw&q=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fthedailyedgepodcast&v=Ornjm9IV1QQ]LinkedIn (On The Ball): / on-the-ball-co [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXc4TklaYWJRd3hQRVRpVG5wUjNlWHdLNlFnUXxBQ3Jtc0trS3E3NnFBLVNqeXRzaS02NkNrSGFJRUxGdXNrN05DX1lQckdEZ0lsMVA2QWFsa1owUU1EeVZ1TzF3TlN6U2tKaUlrU1ZWSVQ4Tm5MSW9EbFoxdklhYnFBWEltdXFxZzR1X0lsY0tvZk80MDVhR1NrRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fon-the-ball-co&v=Ornjm9IV1QQ]Spotify: https://open.spotify.com/show/30CuYNm... 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