Enrich Co-founder on How India's largest beauty Service Brand Was Built
What does it take to build a leadership mindset that chooses discipline over speed, trust over noise, and consistency over shortcuts?
In this episode of The Darshana Shah Show, Darshana Shah speaks with Vikram Bhatt, Co-founder of Enrich, on building one of India’s most trusted salon and grooming businesses from an unorganised market into a company-owned, professionally run service brand.
This conversation explores the real business thinking behind Enrich’s growth: why the founders chose the COCO model over franchising, how they built customer trust in a low-trust category, why saying no became a leadership discipline, and what it takes to scale a people-led service business without compromising experience.
In this conversation you’ll learn:
• How Enrich built trust in India’s salon and grooming industry
• Why slow, controlled growth can sometimes beat fast expansion
• The leadership mindset behind saying no to tempting opportunities
• How culture, training and people care became Enrich’s real moat
• Why sustainable growth and profitability matter more than just scale
Watch till the end to understand the mindset behind real outcomes, and subscribe to The Darshana Shah Show for more conversations on leadership, decision making, business psychology and success.
Tags:
leadership mindset, business growth, Vikram Bhatt, Enrich salon, Darshana Shah Show, entrepreneur mindset, service business, business podcast India, leadership podcast, decision making, founder mindset, how leaders think, scaling a business, customer trust, salon business India, COCO model, company owned business, sustainable growth, profitable growth, people leadership, business psychology, Indian entrepreneurs
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