The Decanted Podcast
How do you turn a teenage love for wine into a lifelong legacy? What does it take to build one of Santa Barbara’s most respected wineries while staying true to your craft? Join host Rick Craig and special guest Doug Margerum — Owner and Director of Winemaking at Margerum Wine Company and Barden — for an inspiring conversation about passion, perseverance, and the evolution of California wine. From opening one of Santa Barbara’s first wine bars to producing Rhône varietals that rival the Old World, Doug shares the stories, lessons, and vision that shaped his journey. Packed with insider history, entrepreneurial grit, and the artistry behind great wine, this episode is a masterclass for wine lovers, hospitality professionals, and anyone chasing a dream built on flavor and authenticity. What you'll discover: – How a trip to France at 14 sparked Doug’s lifelong passion for wine – The story behind Santa Barbara’s Wine Cask and its ripple effect on the industry – Why Rhône varietals (Syrah, Grenache, Mourvèdre) became his calling – The evolution from wine-by-the-glass pioneer to acclaimed winemaker – Barden Wines: Burgundian focus from the Sta. Rita Hills – Sustainable growth, mentorship, and a clear-eyed view of the wine business Who will love this episode: – Wine and culinary enthusiasts – Hospitality industry professionals – Food and wine travelers – People who value authentic, artisanal experiences – Aspiring winemakers and entrepreneurs Timestamps: 00:00 – Intro & welcome to Doug Margerum 02:00 – First tastes in France: a 14-year-old’s wine awakening 06:00 – Restaurants, early lessons, and the Wine Cask legacy 12:00 – Launching Margerum Wine Company: mentors, blends, and Rhône focus 18:00 – From droughts to distribution: resilience in a changing industry 25:00 – Creating Barden: Burgundian varieties and Sta. Rita Hills terroir 32:00 – Why Santa Barbara is poised for greatness 38:00 – Estate vineyards, clones, and the craft of blending 44:00 – The road ahead for Margerum, Barden, and California wine Stay Connected: – Like this episode if you discovered something new! – Drop your questions or comments below. – Subscribe & never miss an episode of Decanted. Sip deeply, savor fully — this is Decanted. Resources Mentioned: – Margerum Wine Company — https://www.margerumwines.com [https://www.margerumwines.com] – Barden Wines — https://www.bardenwines.com [https://www.bardenwines.com] Available on Spotify, Apple Podcasts, and all major platforms. Follow us: @Pacific.Lens.Studios Contact: info@pacificlensstudios.com [info@pacificlensstudios.com] Ep. 4 #DougMargerum #SantaBarbaraWine #RhoneVarietals #Decanted
5 episodios
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