The Dianne Dusaidi Podcast
In this podcast episode, Ghanaian designer and entrepreneur Alima Bello, founder of Alima Bello by Alima, discusses her philosophy that dresses should serve as a blank canvas that amplifies a woman’s quiet confidence. She shares how she turned an “expensive hobby” into a full-time business by committing in 2017, renting a production and retail space, and later navigating a sudden eviction and relocation that strained cash flow while still producing new collections. Bello explains what confidence means beyond clothing, recounts how her bestselling Katie dress evolved through client feedback, and describes fashion as a language shaped by how people carry themselves. She outlines operational pain points, hiring for curiosity and energy, outsourcing parts of production, marketing, and retail management, and defines her sustainability practices, including living wages, women-focused sourcing, using fabric offcuts, and small-batch production. The conversation also touches on mentorship, creativity and storytelling, personal inspirations, motherhood’s impact, what it means to live fully, and her takeaway to “live and let live.”
9 episodios
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