The Digital Commerce Daily — July 10, 2026

The Digital Commerce Daily — July 10, 2026

The Digital Commerce Daily — July 10, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Marks & Spencer is using Amazon as an international expansion vehicle, and the Netherlands move signals a replicable cross-border playbook for European retailers. • Outdoor DTC brand Cotopaxi is deliberately adding marketplace channels on top of its direct business — a sign that the 'DTC-only' era is definitively over even for values-led brands. • Google's August 17 Smart Bidding changes to Target CPA and Target ROAS will directly affect how ecommerce advertisers manage budget-limited campaigns — and the clarification itself suggests advertisers pushed back hard. Hosted by Marco and Klara.

The Digital Commerce Daily — July 09, 2026

The Digital Commerce Daily — July 09, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Adobe Advertising is launching a custom algorithms product that lets performance marketers move beyond black-box bidding — a direct challenge to Google and The Trade Desk's automation dominance. • Pact Coffee's DTC subscription model — built before subscriptions were mainstream — offers a live case study in how UK ecommerce brands retain customers when acquisition costs are spiralling. • New UK data shows delivery friction is silently destroying ecommerce loyalty — 43% of shoppers are rearranging their lives for parcels, and retailers are paying for it in repeat purchase rates. Hosted by Marco and Klara.

The Digital Commerce Daily — July 08, 2026

The Digital Commerce Daily — July 08, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Fresh IAB Europe data puts a €131bn number on the European digital ad market and names retail media and social video as the engines — giving ecommerce advertisers a concrete benchmark for where budgets are flowing. • Bol — the dominant marketplace in the Netherlands and Belgium — has secured a Dutch financial regulator licence to offer payment services, a move that deepens its grip on Benelux ecommerce and puts it on a direct collision course with Buy Now Pay Later players and Amazon's own financial stack. • Walmart Connect and Magnite are making the retail media plus CTV convergence operational — not theoretical — and the implications for how ecommerce brands plan video spend are immediate. Hosted by Marco and Klara.

The Digital Commerce Daily — July 07, 2026

The Digital Commerce Daily — July 07, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Milani Cosmetics hit 250% above its TikTok Shop sales target in the first two weeks of a product launch, making it one of the most concrete performance data points in beauty social commerce this year. • Unilever is entering TikTok Shop in the Benelux market, giving us a rare look at how a major FMCG giant is approaching social commerce in Europe with deliberately managed expectations. • The 2026 Switzerland ecommerce ranking reveals which platforms are dominating one of Europe's highest-spending online markets and where the competitive gaps are opening up. Hosted by Marco and Klara.

The Digital Commerce Daily — July 06, 2026

The Digital Commerce Daily — July 06, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Hostinger's new Quick Links tool turns a product photo directly into a checkout — signalling that the era of needing a full ecommerce site to sell online may be ending. • Germany's biggest retail and ecommerce conference drew 5,000 attendees this year, with AI investment strategy and platform consolidation emerging as the defining tensions for European digital commerce leaders. • Amazon is effectively shutting the door on Mechanical Turk — the human-labelling marketplace that underpinned a generation of AI training data — and the closure signals how completely AI automation has displaced the crowdsourced task economy it helped create. Hosted by Marco and Klara.