The Digital Experience Podcast by Dropsolid

Mautic 5

21 min · 14 de dic de 2023
Portada del episodio Mautic 5

Descripción

This podcast episode with Mike Van Hemelrijk and Dominique De Cooman discusses Mautic 5, an open-source marketing automation solution. Mautic is highlighted as unique due to its open-source nature, which means users have ownership and customization capabilities. Success stories are shared, such as an organization improving personalized newsletters and an international tourism agency efficiently serving multiple offices with personalized marketing. The podcast also explores how Mautic can facilitate the transition from a Content Management System (CMS) to a Digital Experience Platform (DXP) by enabling personalization and ensuring data privacy. The importance of locally managing data, especially when combining it with proprietary information, is highlighted. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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In today's fast-changing digital world, Artificial Intelligence (AI) and Digital Experience Platforms (DXP) are changing how businesses talk to their customers. In this episode of the Digital Experience Podcast, Dominique De Cooman and Frederik Wouters, Senior Enterprise Architect at Dropsolid, talk about how AI is being to enhance the best digital experiences. Their conversation covers content management, marketing automation, and how personalization is key to improving customer experiences. During their talk, Frederik shares how AI is making big changes in content management, including creating media and text and making it easier to communicate in many languages. They focus on the strong connection between Drupal and AI, especially with open-source data, showing the possibility for fast AI growth and use. This episode shows how AI in digital platforms is not just about doing tasks automatically, but about making digital experiences more personal, efficient, and engaging. We’ll look at how AI is being used in DXP, the challenges of adding it to systems, and the big effect it has on the digital plans of businesses and organizations worldwide. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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episode Mautic 5 artwork

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This podcast episode with Mike Van Hemelrijk and Dominique De Cooman discusses Mautic 5, an open-source marketing automation solution. Mautic is highlighted as unique due to its open-source nature, which means users have ownership and customization capabilities. Success stories are shared, such as an organization improving personalized newsletters and an international tourism agency efficiently serving multiple offices with personalized marketing. The podcast also explores how Mautic can facilitate the transition from a Content Management System (CMS) to a Digital Experience Platform (DXP) by enabling personalization and ensuring data privacy. The importance of locally managing data, especially when combining it with proprietary information, is highlighted. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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