The Director & The D.O.P
Russ Tucker is ECD at Omnicom. Ten years ago he wrangled an uncommissioned Intel short film, a real robot from Swinburne University, and the Sydney Opera House — with no agreed budget and a TEDx premiere date closing in fast. In this episode Russ breaks down Being a Robot Usher. We cover live-coding a robot on set, engineering interviews so the Opera House staff unknowingly described the robot as their colleague, and why the best shot of the whole shoot was the one nobody planned. We also get into treatments — what ECDs are actually looking for, where confidence tips into cockiness, and who really wins the argument over which director gets selected. In What We're Watching: Expedia "Nothing" (dir. Lope Serrano, DOP Tim Lorentzen, production CANADA), Nike "Run Forever" (dir. Rodrigo Inada), and two Netflix documentaries redefining found footage storytelling — Perfect Neighbor and The Truth and Tragedy of Moriah Wilson. TIMESTAMPS 00:00 Cold open 00:23 Intro — episode 6, 50k views across social 04:51 Meet Russ Tucker, ECD at Omnicom 05:46 Being a Robot Usher — how it started 07:41 Hustling the Sydney Opera House 10:30 Jordan the robot-deer — live coding on set 14:14 The glass door moment 15:46 Engineering the interviews — they had no idea 19:59 Treatments — confidence vs cockiness 22:43 How much does the DOP actually matter in a treatment? 23:55 Who wins the director selection argument? 24:45 What ECDs are actually thinking at the monitor 27:20 Where do you find references nobody else is using? 29:38 What We're Watching — Expedia "Nothing" 33:22 Nike "Run Forever" 35:00 Perfect Neighbor + The Truth and Tragedy of Moriah Wilson 39:30 A confession — the camera we forgot to roll
8 episodios
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