The least risky way to grow an e-commerce business

There's never been a better time to be a marketer

As a company expands to be an enterprise, new obstacles emerge that endanger its future growth. In this episode, we will focus on Mike's ability to take ownership of each project from start to finish. A marketer who used soft skills to grow his Google Ad budget from $50 to over $1,000,000 in a year. Listen in as he explains how you can get your dream career. Even without formal education. Key Takeaways What inspired me about Mike is his technical ability when it comes to expanding his connections and advancing his management job. What I learned talking with Mike is his project management skills are extraordinary. This episode is for anyone who wants to pursue their dream career despite a lack of academic education. In one word this episode is Inspiring. This episode's worth a listen because Mike is a marketer who employed soft skills to increase his Google Adwords spending from $50 to over $1,000,000 in a year.   Show Links Mike on LinkedIn [https://www.linkedin.com/in/mike-mclean/]

The least risky way to grow an e-commerce business

Andriy Rudnyk is a master tactician at implementing subscriptions into a brand's business model. He emphasizes the need for exclusive perks for subscription members and the need to establish trust with a brand's customer base in order to effectively optimize a subscription model. Andriy isn't shy and explains that the best way to glean valuable information about a brand and its products is up the phone and call the customers who love the products. Key Takeaways What inspired me about Andriy is his grassroots, bootstrap approach to customer feedback. What I learned talking with Andriy is the various ways to establish trust with customers. This episode is for anyone with a Shopify store considering adding a subscription component to their business. In one word this episode is tactical. This episode's worth a listen because Andriy bombards listeners with valuable tips and tactics to growing and scaling a business through subscription models and trust. Show Links https://www.goodsubscription.agency/ [https://www.goodsubscription.agency/] Andriy on LinkedIn [https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/]

Leaning on your network to beat overwhelm as a marketer

In 2006, Mike began his career in eCommerce by co-founding SportsMemorabilia.com, an Internet Retailer Top 500 company. Leader in digital commerce with background as co-founder and COO of startups, executive in eCommerce marketing & operations, business development, executive content producer, disruptor in sports memorabilia, and advisor/consultant.   Key Takeaways What inspired me about Mike is his enthusiastic attitude about helping marketers. What I learned talking with Mike is to have a mindset of never stopping to learn, to be patient, and to understand everything. This episode is for anyone who the ability to combine in-depth understanding of digital marketing with communication abilities, trustworthiness, and ingenuity. In one word this episode is Inspiring. This episode's worth a listen because he is a valuable asset to his company because of his expertise, experience, and ability to communicate with everyone from entry-level workers to high-ranking executives.   Show Links Mike on LinkedIn [https://www.linkedin.com/in/mikegallucci/]

Why choosing your niche as a marketer opens up opportunities

It's always a pleasure to be around Wilton. He is an excellent mentor and manager with the expertise and abilities to back it up. Along with being helpful and orderly, he is also open to new ideas and comments. Wilton was a fantastic director of marketing and e-commerce. His capacity to handle challenging circumstances while maintaining a positive attitude was always admirable. Key Takeaways What inspired me about Wilton is his marketing acumen is impeccable, but what really surprised me was his capacity to remain positive and achieve deadlines while the early pandemic was going on. What I learned talking with Wilton is he's open-minded to new ideas and has always been quite explicit in his responses. This episode is for anyone who is tolerant and desires to excel as a leader and person. In one word this episode is Inspiring. This episode's worth a listen because Wilton's expertise spans a variety of industries, including retail, lifestyle, fashion, and the luxury market. Some of the brands and businesses he has worked with are Nautica, Robert Geller, Tim Coppens, Siki Im, Under Armour, Disney, Opening Ceremony, KARA, and Equinox.   Show Links Wilton on LinkedIn [https://www.linkedin.com/in/wiltongorske/]

Jack of all trades turned master of one

Matthew was always interested in business and growth. He used dynamic growth marketing strategies to boost the profitability of several businesses, having founded and built from the ground up a software product firm (acquired), an alternative energy recommendation engine, an apparel reseller, and a retail CBD store.   Key Takeaways What inspired me about Matthew is his curiosity about business and growth. What I learned talking with Matthew on how to work smarter, not harder, and have repeatable experiences for customers and clients. This episode is for anyone who always believes in their gut instincts and seizes all opportunities that come their way. In one word this episode is Inspiring. This episode's worth a listen because Matthew is a true expert in his field and extremely knowledgeable.   Show Links Matthew on LinkedIn [https://www.linkedin.com/in/mtallarico/]