How to Differentiate Your Brand | Khensani Nobanda

Ask the Stupid Questions: Building a Sales Career from Scratch | Jacky Rossouw

From receptionist to Sales Director and Board Member at Lecico South Africa, Jacky Rossouw shares her 23-year journey of grit, learning, and relentless relationship-building across Africa. In this episode, we cover:  -How Jacky went from unemployed to her first big break and used it as a launchpad for her career - Why a learning mindset (not just hard work) was the real driver behind her growth into a sales leadership role   - The power of asking “stupid” questions and never pretending you understand when you don’t   - Letting go of day-to-day operations to empower senior staff, build a stronger sales team, and create a scalable business   - How Jacky built sales relationships across African markets by investing in culture, trust, and value, not just price   - Why sales is ultimately about connection, ease, customer experience, and making your customers’ lives simpler If you're a business owner, entrepreneur, sales leader, or ambitious professional wondering how to grow your career without formal qualifications, overcome intimidation and learn on the job, open new markets in Africa, or step back from operations to focus on strategy and revenue growth, this conversation will inspire you to back yourself, pick up the phone, ask the questions, and build something meaningful. Subscribe for more inspiring conversations on sales, marketing, business growth and leadership. Like, comment, and share if Jacky’s story resonated with you or helped you rethink your sales strategy. #Sales #WomenInBusiness #CareerGrowth #AfricanBusiness #SalesStrategy #BusinessPodcast #Entrepreneurship #B2BMarketing #Leadership  Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ [https://www.instagram.com/dylankohlstadt/] LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ [https://www.linkedin.com/in/dylankohlstadt/] Facebook: https://www.facebook.com/dylankohlstadt/ [https://www.facebook.com/dylankohlstadt/]    Twitter: https://twitter.com/dylankohlstadt [https://twitter.com/dylankohlstadt] YouTube: https://www.youtube.com/@DylanKohlstadt/ [https://www.youtube.com/@DylanKohlstadt/]

Why Digital and AI Transformations Fail | Jay Tikam

Why Digital and AI Transformations Fail "Digital transformation isn't just about adopting the latest technology," says Jay Tikam, founder of Vedanvi. In this insightful podcast, Jay shares his expert take on why 70% of digital and AI transformations fail and how businesses can avoid common pitfalls. In our conversation, Jay explains the critical difference between a "technology first" and a "transformation first" mindset. He unveils his "Transform Digital" model, a stakeholder-driven approach that ensures technology supports, rather than leads, your transformation journey. Watch or listen to discover: * Why digital and AI transformations fail and how to flip the script * The “Transform Digital” framework and why it’s a game changer * How to navigate the three stakeholder levels: Customers, Enablers, and Influencers * The importance of discovering "pillar zero" before jumping on the tech train * The key outcomes of transformation: Optimisation, Growth, and True Transformation If you’re a leader looking to future-proof your business, this conversation is a must-listen! Jay’s advice on transparency, communication, and the right approach to change is invaluable. Thank you to Jay for his wisdom, and thanks to all of you for tuning in! Are you facing challenges with digital transformation in your business? What’s your biggest hurdle? Let us know in the comments below. Subscribe to my channel for more forward-thinking insights: Dylan Kohlstädt Follow Dylan Kohlstädt on social: * Instagram: @dylankohlstadt * LinkedIn: @dylankohlstadt * Facebook: @dylankohlstadt * X: @dylankohlstadt Shift ONE Digital https://www.shiftone.co.za [https://www.shiftone.co.za] The Digital Marketing Academy Contact us to train your team on Digital Marketing: https://digitalmarketingacademy.co.za [https://digitalmarketingacademy.co.za] Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ [https://www.instagram.com/dylankohlstadt/] LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ [https://www.linkedin.com/in/dylankohlstadt/] Facebook: https://www.facebook.com/dylankohlstadt/ [https://www.facebook.com/dylankohlstadt/]    Twitter: https://twitter.com/dylankohlstadt [https://twitter.com/dylankohlstadt] YouTube: https://www.youtube.com/@DylanKohlstadt/ [https://www.youtube.com/@DylanKohlstadt/]

B2B Leaders Series: Marketing to Engineers

Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: * Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campaigns. * Speak their language: How clear, educational, and data-backed content builds trust with technical audiences. * Map how engineers buy: Navigate long, research-heavy buying cycles and engage them at every touchpoint – from your website to YouTube. * Reach engineers where they are: Use AI optimisation, SEO, and video content to support your marketing to engineers strategy across platforms. * Leverage trade shows properly: Turn trade show stands into lead engines using LinkedIn, QR codes, and follow-up journeys. * Build a content strategy engineers trust: Thought leadership, technical blogs, data sheets, and case studies that reduce perceived risk. * Choose the right channels: Focus on LinkedIn, email, and an omnichannel presence that supports complex B2B buying decisions. * Measure what matters: Use tools like Google Analytics and HighLevel to track leads, pipeline, and ROI from your marketing to engineers campaigns. * Run Account-Based Marketing (ABM): Target key accounts with tailored campaigns and content that speaks to specific technical and commercial needs. Key takeaways: * Optimise your website, SEO, and YouTube presence around how engineers actually search. * Build credibility with data-driven case studies, technical proof, and testimonials. * Create educational video content that engineers can rely on, not just gimmicks. * Continuously track, measure, and refine your marketing to engineers strategy. Want to implement these strategies for your brand? Subscribe to Shift ONE’s YouTube channel for more expert-led B2B marketing webinars. Resources: Download the FREE Marketing to Engineers Cheat Sheet here: https://shiftone.co.za/marketing-to-e... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbll3X1NYSVUwc1oycWpVVDRxcFlDZmFLWUpNUXxBQ3Jtc0ttZ0QzWWFaaEJrZldqMExGTXF1M0ttcWZzNUpUdXIxQWIwV1c4eFY5TExfMUdGY2NDRjdyVUFLUXMtNWhwUVV1MTVMVWMzUEJXQjBiNDVYYUhWbTdUam9jNkpNcFI0SHJCTTdVU1pHMnRvLWh0aTF5UQ&q=https%3A%2F%2Fshiftone.co.za%2Fmarketing-to-engineers-free-cheatsheet%2F&v=ZEhl5tysc-4] Download our Target Market Table here: https://shiftone.co.za/target-market-... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGR0MXA5dlZ5Zmpydjh6dGszYWZ2R29KVC1rZ3xBQ3Jtc0ttYlJuaTFhZW9MamYzREs4a2RPbXdaZkxGdG9BYnFMMVpxbktkelU5QmpTVWZRa1RZMk5WVUx4elhBZ1pVSERaeUJOZzlZaDdiTkhKUm9EeGdRTlhaeUJVcVRILUZKZ2lSb2M1ck5fbEVmc0V2SGlkNA&q=https%3A%2F%2Fshiftone.co.za%2Ftarget-market-template-downloadable&v=ZEhl5tysc-4] Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ [https://www.instagram.com/dylankohlstadt/] LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ [https://www.linkedin.com/in/dylankohlstadt/] Facebook: https://www.facebook.com/dylankohlstadt/ [https://www.facebook.com/dylankohlstadt/]    Twitter: https://twitter.com/dylankohlstadt [https://twitter.com/dylankohlstadt] YouTube: https://www.youtube.com/@DylanKohlstadt/ [https://www.youtube.com/@DylanKohlstadt/]

B2B Leaders Series: Creating a Marketing Strategy in a Rapidly Changing World

While the basics of marketing, like audience and persona identification, may seem straightforward, they’re often overlooked - yet remain critical for success. As B2B marketing shifts from cold outreach to relationship-driven approaches, longer buying cycles demand that marketers refine their strategies. In this webinar, we’ll walk you through the key pillars of B2B marketing that will help you adapt and thrive in a changing world: Key Webinar Takeaways: - Target Persona: Learn how to understand your Ideal Customer Profile (ICP), key decision-makers, and KPIs. We’ll also share a downloadable Target Market Table to assist in persona creation. - Content Strategy: Explore strategies for long-form content, inbound lead generation, short-form videos, and user-generated content (UGC). - Channel Strategy: Why LinkedIn should be your primary B2B platform, and how email marketing continues to play a vital role. - Sales & Marketing Alignment: Discover how relationship-building and Account-Based Marketing (ABM) contribute to achieving higher ROI.  - Data, Tools & Technology: Dive into the best practices for Conversion Rate Optimization (CRO), attribution, HighLevel CRM, AI tools for content, and automation to drive more effective decisions. The session concludes with a real-world case study highlighting how omni-channel lead generation can deliver remarkable results, showcasing how precise targeting and data-driven campaigns drive success. Key Resources: - Downloadable Target Market Table (available on the Shift ONE website) - B2B Persona Tool: https://share.google/PduPJRZxPZlXqWU7J  - Shift ONE’s AI Webinar on YouTube: https://youtu.be/Ykk04EMPZR8 - HighLevel CRM: https://www.gohighlevel.com/ This talk will help you rethink your audience understanding, align content to personas, and harness the power of campaigns and automation. By embracing these strategies, you’ll be well-positioned to navigate and succeed in a rapidly changing marketing world. Don’t forget to subscribe to our channel for more webinars, insights, and strategies to help you level up your marketing game. Follow Shift ONE Digital: Facebook: https://www.facebook.com/shiftONEdigital Instagram: https://www.instagram.com/shiftone_digital/ LinkedIn: https://www.linkedin.com/company/shiftonedigital/ #B2BMarketing #MarketingStrategy #DigitalMarketing #LeadGeneration #ContentMarketing #AIinMarketing #SalesAndMarketingAlignment #Automation #MarketingTools #ShiftONEWebinar #TargetPersona #AccountBasedMarketing Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ [https://www.instagram.com/dylankohlstadt/] LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ [https://www.linkedin.com/in/dylankohlstadt/] Facebook: https://www.facebook.com/dylankohlstadt/ [https://www.facebook.com/dylankohlstadt/]    Twitter: https://twitter.com/dylankohlstadt [https://twitter.com/dylankohlstadt] YouTube: https://www.youtube.com/@DylanKohlstadt/ [https://www.youtube.com/@DylanKohlstadt/]

How to Differentiate Your Brand | Khensani Nobanda

Khensani Nobanda, the Group Managing Executive of Marketing and Corporate Affairs at Nedbank, shares her insights on purpose-led marketing, leadership, and how Nedbank is shaping the future of brand strategy. Khensani dives deep into Nedbank’s approach to brand-building and leadership, emphasizing the importance of purpose in everything they do. Discover how the company’s brand strategy works like an iceberg, with advertising as just the tip and a deeper, more impactful commitment to community beneath the surface. Key Takeaways from this Interview: Purpose-driven Strategy: How Nedbank’s focus on impact extends to their small business initiatives and their commitment to a greener economy. Campaign Success: The groundbreaking “Time is More Valuable Than Money” campaign and its innovative digital approach. Brand Differentiators: Why Nedbank stands out through purpose, financial expertise, and bold inspiration. Khensani’s Leadership Journey: Hear about her experience in leadership, the mentorship that shaped her, and the lessons she’s learned. Advice for Young Marketers: Khensani’s tips on cultivating curiosity, passion, and balancing creativity with logic. This conversation offers a wealth of knowledge for marketers and leaders alike, offering inspiration, practical advice, and a glimpse into the future of marketing in South Africa. Don’t forget to like, comment, and subscribe for more insightful conversations with Africa’s top marketing leaders. What’s your take on purpose-led marketing? Share your thoughts below! Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ [https://www.instagram.com/dylankohlstadt/] LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ [https://www.linkedin.com/in/dylankohlstadt/] Facebook: https://www.facebook.com/dylankohlstadt/ [https://www.facebook.com/dylankohlstadt/]    Twitter: https://twitter.com/dylankohlstadt [https://twitter.com/dylankohlstadt] YouTube: https://www.youtube.com/@DylanKohlstadt/ [https://www.youtube.com/@DylanKohlstadt/]