EMAIL ENGAGEMENT SUMMIT: Christina Lenkowski- segmenting for sales

EMAIL ENGAGEMENT SUMMIT: Ellen Yin- fun ways to get replies

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit [https://listgadget.com/summit] Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox [https://canva.link/z54sljb9e1t4nox] Hey friends! Liz Wilcox reporting for duty from the Email Engagement Summit, where the audio is "mid" but the email game is fire. In this snack-sized ep, I sit down (virtually!) with the one-and-only Ellen Yin of Cubicle to CEO to jam about upping your email engagement in ways so simple it's not even funny. We spill our own behind-the-scenes hacks, swap hilarious stories, and debate the serious business of how to pronounce "GIF/gif/jif." If you like keeping your emails fun, real, and human—this one's your vibe. Episode Highlights 1. Reply with ONE Word—It Works! Ellen Yin dishes on her easiest tip ever: just ask your subscribers to reply to your emails with a specific word. Seriously, try it! Like DM automation on Insta, but for your inbox. Not only does it bump up engagement, but it literally teaches your peeps that it's okay to hit reply (01:07). 2. Make It Fun & On-Brand Liz Wilcox shares her 90s-themed welcome sequence where new subscribers reply with "too legit to quit." Not only does it keep things playful, but it's a total conversation starter (shoutout to all the MC Hammer GIFs that flood her inbox daily) (05:01). 3. Don't Drop the Link—Start the Chat Both Ellen Yin and Liz Wilcox encourage swapping out those cold, direct links for easy calls to reply. Examples: inviting event organizers and attendees to reply for custom links, and only sending freebies after someone responds. Engagement + Connection = A+++ (03:38). Links & Resources * List Gadget – The "plug and play" email engagement tool that inspired this very summit. Get your $9 deal at listgadget.com/summit [https://listgadget.com/summit] * Cubicle to CEO Newsletter – Join Ellen Yin's crew of 23k+ biz owners for weekly behind-the-scenes (peek at what's working IRL): https://cubicletoceo.co [https://cubicletoceo.co] * Check out Ellen's email here: https://ckarchive.com/b/lmuehmhnqrrrrcd7kkm78c8vr7lw8tgh30e3x [https://ckarchive.com/b/lmuehmhnqrrrrcd7kkm78c8vr7lw8tgh30e3x] Key Takeaway Stop overthinking engagement! The best moves are low-tech, high-vibe: ask for a reply, keep it fun, and show up as a real human (bonus points for 90s references and dance GIFs). Your email list will love you for it.

EMAIL ENGAGEMENT SUMMIT: Kate Doster- pdf-itize your stuff for clicks and sales

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit [https://listgadget.com/summit] Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox [https://canva.link/z54sljb9e1t4nox] What's up, inbox rockstars? This episode of the Email Engagement Summit, hosted by your very own Liz Wilcox, is a straight-up goldmine for anyone who's ever wondered, "How do I get folks to actually engage with my emails instead of sending them to Internet purgatory?" Kate Doster (aka the queen of PDF-izing your email game and wrangling the ADHD entrepreneur brain) drops in to share her signature strategy for higher engagement and making those sweet digital sales—without burning out. It's honest, fun, and full of hacks you'll want to try before your next send. Grab your oat milk latte and let's dive in. Episode Highlights 1. PDF-izing Your Emails: The Hottest New Trend * Kate Doster spills her method for boosting engagement: stop writing another long-winded email and instead, bundle the value into a snazzy, branded PDF and attach that instead 01:22. * Make your subject lines pop with words like "PDF", "Freebie," or a clear benefit—think "PDF: Post This If You Want Sales" 04:09. * Hot tip: Tag on a product/sales blurb at the end of your PDF (because hey, you're working smarter, not harder) 02:12. 2. Triple Threat Click Tactics * Link up everything—mockup image, button, and a good ol' P.S. text link—for max click-thru magic 05:02. * The psychological ninja move? Drop a curiosity statement in your P.S., like "Let me know what you think about page two," so subscribers can't resist clicking 06:12. 3. Engagement = Replies = Inbox Party * The by-product of this strategy? Actual human replies. People love thanking you for the extra effort and it boosts all those good engagement metrics 02:51. Links & Resources * listgadget.com/summit [https://listgadget.com/summit] – Plug and play email growth magic (sponsor and all-around clever tool referenced by both hosts) * Check out Kate's email here: https://katedoster.kit.com/posts/free-pdf-need-sales-use-this-2 [https://katedoster.kit.com/posts/free-pdf-need-sales-use-this-2] * Kate Doster's Toolkit – Swipe Kate Doster's "Host Your First Bundle" resources (plus, get on her list for more genius emails): https://www.katedoster.com/ee [https://www.katedoster.com/ee] Key Takeaway Why overthink your next email? Turn it into a value-packed, engaging PDF, test out those benefit-driven subject lines, link all the things, and juice up your P.S. Let your personality (and those links) shine, and watch your audience actually get excited about your emails. Engagement is just a PDF away.

EMAIL ENGAGEMENT SUMMIT: Claudia Lucero- how cheese helped me get replies

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit [https://listgadget.com/summit] Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox [https://canva.link/z54sljb9e1t4nox] What's up, cheese lovers and inbox warriors! This episode is a melty, gooey dive into engaging your email list—featuring the queen of DIY cheese herself, Claudia from Urban Cheesecraft. We chat about keeping your audience interested, using polls to shape your biz, and tracking what actually leads to sales (spoiler: sometimes it is cheese). Grab your favorite snack (cheese not required, but strongly encouraged), and let's get into the good stuff! Episode Highlights 1. Mini-Polls = Maximum Engagement Claudia talked about using simple mini-polls at the end of her weekly emails to ask subscribers what cheese they want to learn next—turns out, Halloumi is the crowd fave! 00:01:39 2. Tagging for Smart Tracking She's not just winging it anymore! Claudia now tracks poll votes with tags, which helps her connect responses to future sales and see who buys what. You know you're leveling up when your data game gets sharper than your cheddar. 00:03:02 3. Ask and They Will… Buy! Real talk: past polls and prompts for product ideas led to real sales. When Claudia asked for burrata fans, people bought kits and classes. Now, she's doubling down on tracking for even more mozzarella money-moves. 00:03:26 Links & Resources * Urban Cheesecraft Email List & Free Cheese-Making Class Jump on Claudia's list and get her 20-minute cheese class for free. Because who doesn't want to brag about homemade cheese? https://urbancheesecraft.com/ * Urban Cheesecraft on Instagram. More cheese content, more good times: https://instagram.com/urbancheesecraft * ListGadget: Email Engagement Tools- Make your emails interactive (polls, reactions, timers, oh my!) like the pros featured in this summit: listgadget.com/summit [https://listgadget.com/summit] Key Takeaway Don't overthink your emails—just ask your crew what they want, get creative with your engagement (hello, quick polls!), and keep tabs on what works. Your list is more than just addresses—it's a cheese-loving community ready to help you shape your biz (and your next workshop flavor).

EMAIL ENGAGEMENT SUMMIT: Christina Lenkowski- segmenting for sales

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit [https://listgadget.com/summit] Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox [https://canva.link/z54sljb9e1t4nox] Hey friends! This episode of the Email Engagement Summit is hotter than my iced matcha on a July afternoon. Liz Wilcox is chatting with the magical connector herself, Christina Lenkowski! Spoiler: She's the real MVP behind so much of our email success vibes. Christina Lenkowski drops some serious wisdom on juicing up your email engagement, segmenting like a pro, and making your subscribers actually want to show up (imagine that!). Whether your email list is thriving or collecting pixel dust, you're about to get inspired to try new stuff. Episode Highlights 1. Segmentation FTW Christina Lenkowski talks about leveling up her email game by segmenting her lists, especially around webinar launches. This resulted in open rates in the 60-70% range and click-through rates to make any marketer weep with joy 01:36. 2. Parallel Launch Sequences Instead of blasting everyone with the same sales emails, she ran parallel sequences: one for webinar attendees, one for the regular list. Each group got tailored CTAs, making everyone feel seen 03:14. 3. Setting Expectations = More Engagement Want people to show up to your stuff? TELL THEM WHAT TO EXPECT. Liz Wilcox shouts out how Christina Lenkowski's up-front approach increased show-up rates and kept people hooked 04:13. Links & Resources * List Gadget Summit Special — the "plug and play" email sorcery tool everyone's raving about: listgadget.com/summit [https://listgadget.com/summit] * Get Christina Lenkowski's podcast pitch swipe files (plus join her too-awesome-for-words email list): https://publicity-x-christina.kit.com/lizsummit [https://publicity-x-christina.kit.com/lizsummit] * Check out Christina's email here: https://docs.google.com/document/d/1yazUC81HM4q_pJO-qgWef89HKhY20xCpmpTS1xFIgDc/edit?usp=sharing [https://docs.google.com/document/d/1yazUC81HM4q_pJO-qgWef89HKhY20xCpmpTS1xFIgDc/edit?usp=sharing] * Insta laughs and publicity inspo: @publicityxchristina [https://instagram.com/publicityxchristina] Key Takeaway Email engagement isn't magic—just be intentional! Segment your list, tailor your approach, and set clear expectations so your subscribers always know what's coming. When you connect with your audience genuinely (and shout about it like the quirky business owner you are), your email list turns into a party everyone actually RSVPs to.

EMAIL ENGAGEMENT SUMMIT: Cat Griffin- using song lyrics to connect with subscribers

Episode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit [https://listgadget.com/summit] Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox [https://canva.link/z54sljb9e1t4nox] Alright, folks, buckle up for a lyrical ride! In this session, Cat Griffin shows us how email marketing doesn't have to be dry or spammy—it can actually be fun (who knew?!). Cat spills all the tea on using Oasis and Cher song lyrics to spark legit conversations with her email list. We talk pop-culture vibes, authentic branding, and how to get subscribers hitting that "reply" button because they actually WANT to talk to you. If you think business emails have to be boring…this episode might just set you straight. 🎤 Episode Highlights 1. Turning Song Lyrics Into Inbox Gold Cat Griffin shares how riffing off Oasis lyrics like "Don't Look Back in Anger" and "Today's Gonna Be The Day" has become her secret weapon for more organic, laugh-filled engagement. She's not just building an email list—she's building friendships, one chorus at a time. 2. Getting Real Replies (Not Just the Auto Ones) Using music references, Cat Griffin doesn't just ask her subscribers to "hit reply"—she gives them a reason to. The result? Genuine conversations, stories about what everyone's working on, and fun debates about which song is which. Spoiler: her husband still thinks Cher's "Shoop Shoop" song was by the Bad Boys. 02:04 3. Keep It On-Brand—And Actually Fun Cat keeps her email voice unapologetically her. If using lyrics feels natural, go for it. If asking "what are you up to?" feels off, skip it. The key? Authenticity, baby—and her audience is here for it. Kat Griffin breaks it all down at 03:06. Links/Resources * Free Collab Guide from Cat all about growing your list through collaborations (perfect if you're tired of solo-hustling): https://www.catgets.social/f/how-to-be-a-collaboration-rocstar [https://www.catgets.social/f/how-to-be-a-collaboration-rocstar] * Check out Cat's email here: https://preview.mailerlite.com/c9h7d2v8a1 [https://preview.mailerlite.com/c9h7d2v8a1] * The Email Engagement Summit hub: listgadget.com summit [http://listgadget.comsummit/] Key Takeaway Don't be afraid to make emails a little weird—or a lot YOU. If you want engaged subscribers (not just numbers), ditch the stiff "newsletter" voice and write like a human with personality—even if that means quoting Oasis or Cher. The best engagement comes when you AND your list are having fun.