The Empowered Money Girl
In this episode of Empowered Money Girl, host Josette Mandela interviews Gina Cotner, founder and CEO of Athena Executive Services. They discuss Gina's journey from executive assistant to entrepreneur, the importance of delegation, and how to build successful partnerships with virtual assistants. Gina emphasizes the psychological shift needed to let go of control, the financial and emotional costs of doing everything oneself, and the value of accepting help. The conversation highlights the empowerment that comes from effective delegation and the importance of focusing on one's highest and best use. Takeaways Gina Cotner founded Athena Executive Services to help entrepreneurs delegate effectively. Successful leaders should focus on high-value tasks and delegate the rest. Staying US-based simplifies operations and maintains integrity. The referral network has been crucial for business growth. Understanding client needs is essential for matching EAs effectively. The meet and greet process ensures a good fit between clients and EAs. Letting go of past entrepreneurial fears is vital for growth. Delegation can significantly reduce emotional and financial costs. Accepting help is a strength, not a weakness. Time is a finite resource; prioritize tasks that align with your goals. Connect with Gina - https://www.linkedin.com/in/athenaea/ I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Josette and the The Empowered Money Girl podcast team Visit Josette’s website here: http://www.josettemandela.com/ Listen to The Empowered Money Girl on these podcast platforms: Spotify: https://open.spotify.com/show/61pX81PVR5wWKuwVeku1MK Apple Podcasts: https://podcasts.apple.com/us/podcast/the-empowered-money-girl/id1828162793 Amazon Podcasts: https://music.amazon.com/podcasts/110858f4-ca71-492a-8f92-be8a140c87a1/the-empowered-money-girl #FinancialConfidence #WomenEmpowerment #Entrepreneurship #Insurance #FinancialIndependence #BusinessGrowth #theempoweredmoneygirl #josettemandela #femaleleaders #executivewomen #womeninbusiness #femalefounders #careerwomen #financialempowerment #purposeandprofit #womeninfinance #podcastforwomen #womenwholead #executivemindset #leadershippodcast #womeninpower #redefiningsuccess The Empowered Money Girl is a podcast for ambitious women who are building careers and lives on their own terms. Hosted by Josette Mandela, each episode features honest conversations with female leaders from across the country—founders, executives, and changemakers who’ve carved their own paths in business, finance, and beyond. From money mindset and leadership to career pivots and personal growth, this show brings real stories and practical insights for women who want more than just success—they want meaning, freedom, and impact.
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