Building Momentum in Multifamily Marketing

Building Momentum in Multifamily Marketing

Multifamily marketing teams are being asked to do more than ever — drive occupancy, improve renter engagement, support onsite teams, and deliver measurable leasing results with tighter budgets and fewer resources. So what’s actually helping marketing teams build momentum in today’s market? In this episode of The Entrata Pod, Entrata’s Eileen Cook and Hannah-Marie Evans break down the biggest challenges facing multifamily marketing and leasing teams today, from disconnected data and inconsistent follow-up to rising renter expectations and operational burnout. They share how leading property management teams are using renter insights, automation, and better visibility into the customer journey to improve marketing performance, streamline follow-up, and create stronger leasing outcomes. The conversation also explores where marketing strategies commonly break down, how onsite and marketing teams can stay aligned, and what operators can do to create more efficient, high-performing renter experiences. If you’re focused on multifamily marketing, leasing strategy, renter engagement, property management operations, or marketing automation, this episode is packed with practical insights you can apply immediately.

The Utility Scorecard Every Operator Needs

Utilities should make operations easier — but for many multifamily teams, utility billing and management create more headaches than value. In this episode of The Entrata Pod, Harrison Vaughn, Product Marketing Manager at Entrata, sits down with Senior Industry Principal Gerry Crooks to break down what property operators should actually look for in a utility partner — and the costly mistakes that happen when they don’t. From compliance risks and billing accuracy to transition pitfalls and month-end close challenges, they unpack the biggest red flags operators need to watch for and the questions every team should ask before signing with a vendor. The conversation covers the five must-haves in a utility partner, how to avoid common billing and compliance issues, what operational excellence really looks like at month-end close, and a practical utility partner scorecard operators can use during their next RFP or vendor review. If your utility process feels more complicated than it should, this episode is for you.

The Value Shift in Multifamily

Renter expectations are shifting—and “value” means something very different than it did just a few years ago. In this episode of The Entrata Pod, Product Marketing Manager Eileen Cook joins Industry Principal Virginia Love to unpack how today’s renters are redefining value, what drives trust, and how those shifts are reshaping the leasing experience from first search to signed lease. They dig into what’s replacing price-first messaging, how tour and tech expectations have evolved, and why consistency and transparency matter more than ever. Plus, they explore the growing influence of Gen Z—both as renters and onsite teams—and the emerging challenges operators can’t ignore, from fraud to social media reputation to skepticism around AI. If you’re thinking about how to meet modern renter expectations (and stay ahead of them), this conversation is for you.

Rethinking Multifamily Search and SEO

Search in multifamily is evolving fast. From AI-generated results to maps and zero-click searches, renters are discovering properties in entirely new ways. In this episode of The Entrata Pod, Eileen Cook and Collin Perry break down what’s changing in SEO, what still matters, and how multifamily marketers can stay visible in 2026. Learn how to adapt your strategy, prioritize local listings, and navigate the new search landscape.

People at the Center of Multifamily

In today’s rapidly evolving multifamily industry, success isn’t driven by technology alone—it’s powered by people. In this episode of The Entrata Pod, Sarah Greenough, President and CMO of Princeton Properties, joins Entrata’s Virginia Love to explore what effective leadership looks like in modern property management. From navigating operational change to building high-performing teams, they break down how leaders can balance innovation with a people-first approach. You’ll hear practical insights on evaluating new multifamily technology without overwhelming onsite teams, empowering property managers to take ownership of performance, and creating a culture of accountability across your organization. Tune in to learn how to support your teams through change, strengthen company culture, and maintain the human connection that drives resident satisfaction and operational success in multifamily housing.