Episode 65: Facebook & Instagram Ads That Work with Stephanie Mitchell

Episode 69: How Complementary Skills Make Partnerships Thrive

In this new episode of The Expansion Code: Bridal Edition, Heather opens up about her next big move: partnering with a physio clinic to launch a Pilates Studio. She shares hard-earned lessons from a past partnership that fizzled, and outlines the must-haves for a healthy business marriage; shared vision, clear roles, financial transparency, and complementary skills. Tune in for candid stories about negotiation, exit plans, and the red flags to watch for before you join forces. Whether you’re considering a partner or going solo, Heather’s practical advice and real-life examples will help you decide what partnership could (or shouldn’t) look like for your business. We talk about: * Shared vision and long-term goals * Clear roles, responsibilities, and decision-making authority * Financial arrangements: startup contributions, reinvestment, and transparency * Complementary skills and audience alignment (marketing vs. clinical expertise) * Exit plans, deadlock resolution, and red flags (uneven workload, unclear expectations, resentment) How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick [https://www.instagram.com/iamheatherdick/] Website & Resources: www.theexpansioncode.ca [https://www.theexpansioncode.ca/] Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca [http://www.blush-artistry.ca] Follow Blush on Instagram: @blushartistrymua [https://www.instagram.com/blushartistrymua/] Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick [https://www.youtube.com/@TheExpansionCode-HeatherDick] Podcast Artwork created by Lucas Seaward: www.360design.ca ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Episode 68: Limiting Beliefs That Cost You Time: Start Your Dream Now

In this new episode, Heather opens up about finally chasing a long-held dream: turning part of her 12,000 sq ft studio into a Pilates space. She shares the surprising moment she realized limiting beliefs — not logistics — kept her from pursuing fitness and wellness projects for years, and how shifting her mindset changed everything. Along the way Heather tackles imposter belief, industry myths about making a real living in beauty and fitness, and the damaging habit of comparing yourself to filtered social media ideals. She recounts how Blush grew from a home-based business to a thriving studio and team, and how small experiments and reframing false stories led to real bookings and momentum. This episode is equal parts vulnerable and practical: Heather offers a simple 3-step exercise to identify, test, and replace limiting beliefs, and invites listeners to stop delaying their dreams.  Tune in for inspiration, tough love, and a reminder that your story doesn’t end in the limits you tell yourself. We talk about: * Limiting beliefs / imposter belief and how they hold you back * Transitioning from a home-based business to a brick-and-mortar studio (Blush growth story) * Building a Pilates studio and pursuing long-held fitness/wellness dreams * Myths about making a full-time living in beauty and fitness industries * Social media comparison, representation, and cultivating inclusive, realistic marketing How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick [https://www.instagram.com/iamheatherdick/] Website & Resources: www.theexpansioncode.ca [https://www.theexpansioncode.ca/] Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca [http://www.blush-artistry.ca] Follow Blush on Instagram: @blushartistrymua [https://www.instagram.com/blushartistrymua/] Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick [https://www.youtube.com/@TheExpansionCode-HeatherDick] Podcast Artwork created by Lucas Seaward: www.360design.ca ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Episode 67: You Know You're Elite, But Your Client Doesn't See It

Feeling stuck on pricing?  In this episode Heather pulls no punches, telling bridal beauty pros they’re usually not overpriced, they’re under-positioned. She breaks down how clear branding, confident communication, structured onboarding, and social proof turn a number into perceived value, and shares real examples from her own business when she raised prices and kept bookings booming. Tune in for practical tactics;  * what to say in inquiries * how to present quotes * and why showing process and authority matters more than adding fluff perks  If you’re ready to stop underselling yourself and start booking the clients who actually see your worth, this episode is your blueprint. We talk about: * Positioning vs Pricing: clients often under-position themselves; price isn’t the problem, perceived value is. * Brand Clarity & Niche: define who you are and who you serve (bridal, blonding, etc.) to attract the right clients. * Confident Communication & Inquiry Flow: clear, confident responses, quoting, and follow-up convert inquiries to bookings. * Structured Onboarding & Systems: polished booking, confirmations, and handoffs create a high-end client experience. * Social Proof & Authority: testimonials, reviews, and visible expertise build trust and justify higher prices. How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick [https://www.instagram.com/iamheatherdick/] Website & Resources: www.theexpansioncode.ca [https://www.theexpansioncode.ca/] Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca [http://www.blush-artistry.ca] Follow Blush on Instagram: @blushartistrymua [https://www.instagram.com/blushartistrymua/] Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick [https://www.youtube.com/@TheExpansionCode-HeatherDick] Podcast Artwork created by Lucas Seaward: www.360design.ca ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Episode 66: 5 Star or Forgettable?

Thinking of a five-star service? Could be your next big marketing move.  In this bridal edition, Heather breaks down how luxury-level client care (think Louis Vuitton consistency); speedy responses, clear booking steps, confident pricing, proactive prep emails, and relentless follow-ups turns inquiries into bookings without rewriting your website. Tune in for practical, easy-to-implement systems and the exact mindset shifts that stop you from underselling your brand and start attracting luxe clients.  If you want fewer ghosted leads and more booked dates, this episode is your 20-minute playbook. We talk about: * Five-star service as the next marketing advantage * Speedy, consistent client communication and response times * Clear booking/onboarding systems and pricing presentation * Confident pricing (no discounting) and brand positioning * Proactive client education, prep emails, and follow-ups How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick [https://www.instagram.com/iamheatherdick/] Website & Resources: www.theexpansioncode.ca [https://www.theexpansioncode.ca/] Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca [http://www.blush-artistry.ca] Follow Blush on Instagram: @blushartistrymua [https://www.instagram.com/blushartistrymua/] Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick [https://www.youtube.com/@TheExpansionCode-HeatherDick] Podcast Artwork created by Lucas Seaward: www.360design.ca ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Episode 65: Facebook & Instagram Ads That Work with Stephanie Mitchell

In this episode, Heather chats with Facebook & Instagram ads expert Stephanie Mitchell about how beauty pros, especially bridal hair and makeup artists, can turn slow seasons into sold-out calendars. Stephanie breaks down creating irresistible packages, writing client-focused ad copy, and using video reels (not flyers) to attract brides, plus why testing multiple creatives and clear offers beat vague "brand awareness" campaigns. They also unpack the power of email marketing, practical ways to gather real client language for ads, and useful quick-start ad tactics. Tune in for actionable ideas, bundle and pricing tips, and a peek at Stephanie’s Ad Lab for hands-on ad support. We talk about: * Creating irresistible, time-limited bridal packages/offers * Facebook/Instagram ad strategy focused on booking clients (not brand awareness) and messenger/landing page funnels * Ad creative best practices * Email marketing and nurture sequences to retain clients and convert course/webinar leads * Gathering real client language and using AI tools wisely to craft authentic ad copy How to Connect with Stephanie Mitchell: Instagram: @stephaniemitchellmarketing [https://www.instagram.com/stephaniemitchellmarketing/] Website & Resources: https://www.joinadlab.com/ [https://www.joinadlab.com/] Get 50% off of her course if you enrol right now How to Connect with Heather: Follow Heather on Instagram: @iamheatherdick [https://www.instagram.com/iamheatherdick/] Website & Resources: www.theexpansioncode.ca [https://www.theexpansioncode.ca/] Check out Heather’s consulting packages, free resources, and strategy sessions on her website. Podcast Sponsor: Blush Artistry This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered. Book your appointment at: www.blush-artistry.ca [http://www.blush-artistry.ca] Follow Blush on Instagram: @blushartistrymua [https://www.instagram.com/blushartistrymua/] Don't Forget to Subscribe & Review! Follow the podcast so you never miss an episode. Leave a review, it seriously helps! Share this episode with a friend who needs social media clarity. Check out our giveaways details are always in the show notes & on Instagram! Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick [https://www.youtube.com/@TheExpansionCode-HeatherDick] Podcast Artwork created by Lucas Seaward: www.360design.ca ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.