Featured Fempreneur: Dana Magnus, Mission-Driven Marketing for Entrepreneurs

Featured Fempreneur: Tammy Ferreira, Divorce University Online

Tammy Ferreira, Founder of Divorce University Online, shares must-know tips to make the divorce process feel less stressful and more manageable. Whether you're at the very beginning stages or still working through post-divorce challenges, this conversation will be supportive!

Featured Fempreneur: Dana Magnus, Mission-Driven Marketing for Entrepreneurs

You may know what your values are, but do they align with your business values? Every entrepreneur has a core reason why they began their business and that reason should shine in their marketing strategy and plan. Dana Magnus of the MKTG Brand [https://www.danamagnus.com/] (and one of the fabulous speakers at Fab Fempreneur Fest 2021 [https://fabfempreneurs.com/Fest/])  helps entrepreneurs with their daily plan and marketing strategy by building a strong, evergreen community of fans, followers, and frequent customers starting with Mission-Driven Marketing. In college, Dana discovered the unethical nature of advertising and marketing and how it has destroyed much of the values of our current society- this is why she is set out to help people reconnect to their true human side. As an Ethical Leader, her goal is to unite the community first and be a like-hearted unifyer of people who are looking to use communication to make an impact. To learn more about Mission-Driven Marketing, connect with her on Facebook at Your Ethical Business [https://www.facebook.com/groups/yourethicalbusiness] group.

[Featured Fempreneur] Mindset & Marketing for Entrepreneurs with Cheryl Hawley

The way you create a healthy mindset and market yourself or your company is a balancing act that takes time and will continue to grow. Knowing your brand personality will help you present yourself online and offline. Today on the Fab Fempreneurs Podcast show, we speak with the founder of Unite Socially, Cheryl Hawley about mindset and marketing for entrepreneurs. Unite Socially is a full-service digital marketing agency that specializes in the beauty and wellness industry. Cheryl Hawley is an expert in creating B2B relationships, digital content marking strategies, and brand storytelling. To connect with Cheryl further, please contact her here.

[Strategy Spotlight] Sound like a human in your communications, not a jargony robot, with Sarah Flocken

Communication is key inside and outside of your business. To learn how to communicate effectively in your messaging, is a gateway to success for your business and for you to attract your ideal client. Sarah Flocken of SLH Communications, a San Diego based (relocated from Washington DC) Public Relations agency specializes in editorial services for nationwide businesses and entrepreneurs. The “SLH” in SLH Communications stands for “sound like a human” and that’s exactly what Sarah aims to do with her clients. “PR is the core of storytelling so that your brand or company is trusted and your name is out there more,” says Sarah. She helps companies craft their message for their website and blogs, PR crisis management and provides editorial pitches. Her key tip is to read your content out loud and make sure what you are writing makes sense! To connect with her further, please contact her here.

Featured Fempreneur: How to Host a Profitable Live Event As a First Time Organizer with Makeda Mutema-Newton

Planning an event or workshop, whether a couple of hours or multi-day, can be one of the most beneficial (but stressful!) things you can do in your business. Your event can help educate people in your network or community, build better relationships and make you some money! Sara had a fabulous chat with Makeda Mutema-Newton Event Strategist of Events Unlocked, who helps creative entrepreneurs plan a profitable live event with attendee experience at its core. Her company came out of a necessity to create an online events directory for event organizers to post and not just any events- events and retreats for entrepreneurs. She later pivoted in 2020 to become an event strategist and wrote an entire workbook with A-Z tips and worksheets on how to plan a profitable event! Her top 2 tips are 1) to stick with your business idea and 2) to know how to pivot your business. “The one thing COVID has taught me is there's more than one way to do it,” Makeda says. Connect with her more at https://www.eventsunlocked.co/