The FEED powered by Loblaw
In this episode of The FEED powered by Loblaw, recorded at the iconic Maple Leaf Gardens flagship store in Toronto, Michael LeBlanc sits down with Enza Cianciotta, Founder of Solenzi Food, to explore the intersection of food innovation, entrepreneurship, and the evolving Canadian grocery landscape. Enza’s journey into the food industry is anything but traditional. After spending more than 30 years building software startups across North America and the UK, she returned to Toronto with a renewed passion for food, nutrition, and ingredient transparency. Inspired by the higher-quality, cleaner-label food standards she experienced in Europe, she identified a significant gap in the North American market: convenient, gourmet meal solutions made with simple, high-quality ingredients. That insight became the foundation of Solenzi Food—a brand focused on delivering “free-from” products that eliminate unnecessary additives, sugars, and artificial ingredients without compromising taste. From single-ingredient, high-protein lentil and chickpea pastas to innovative sauces made with coconut cream instead of dairy, Enza has built a product portfolio that aligns with modern consumer demand for both health and flavour. A standout example of her innovation process is the development of her boscaiola sauce—created organically from a trade show demo that quickly became a consumer favourite. This hands-on, market-driven approach reflects her broader philosophy: products must first pass the “craveability test” before they earn a place on the shelf. The conversation also dives into the realities of scaling a food brand in Canada. Enza shares how Loblaw’s small supplier program enabled her to transition from distributor-led retail to a direct relationship with one of the country’s largest grocers, accelerating her growth and providing critical market access. At the same time, she candidly addresses the challenges facing emerging Canadian brands, including tariff disruptions that forced her to pivot away from U.S. expansion and refocus on domestic growth. Her experience highlights both the opportunities and the friction within Canada’s grocery ecosystem, particularly as consumers increasingly seek local, high-quality alternatives. Ultimately, this episode is a masterclass in modern food entrepreneurship—blending global insight, product innovation, and retail strategy. Enza’s story underscores a powerful shift in consumer expectations: today’s shoppers want food that is not only convenient, but clean, transparent, and genuinely delicious. About Your Host, Michael LeBlanc Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
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