The Focused View: Empowering Eye Care Professionals
One bold decision that changed the course of independent optometry in Australia today. In part 1 of this 3-part series, we are joined by George Nasser, Founder and Director at Opticare, to share the lessons, risks, and industry changes that established his 42-year journey. From identifying major gaps in the optical industry in the early 1980s to challenging long-standing industry norms and making bold decisions that ultimately broke a major company’s 25-year hold on a government optical contract, George’s story is a powerful example of how persistence, innovation, and an openness to question the status quo can help shape an entire industry. About the Guest: George Nasser is an optometrist and the founder of Opticare, one of Australia’s trusted independent optical lens providers. With more than 40 years of experience in the eye care industry, George has played an influential role in the evolution of independent optometry in Australia. Through his leadership, Opticare has continued to champion and support independent practices while delivering patient-focused optical solutions across the industry. All the other links and resources mentioned in this episode can be found at https://www.thefocusedview.com.au [https://www.thefocusedview.com.au/episodes] Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources [https://www.thefocusedview.com.au/resources] Key Topics with Timestamps: 4:13 - George’s early life and why he switched from architecture to optometry 5:54 - Family influence and entrepreneurial upbringing 8:48 - Developing leadership from becoming a school captain 10:33 - The “curtain rule” in optometry practices 13:32 - Opening his first practice after graduating 17:35 - Something needed to change in the government optical system 22:48 - Building a statewide independent optometry network 25:42 - The conclusion of the first government tender 27:24 - The creation of Opticare 29:09 - What Opticare looks like in 1984 31:40 - Lessons about persistence and business 33:32 - Building the first Opticare team and its challenges 37:50 - Optometry then vs now 41:40 - The rise of multinational corporations in Australia 46:02 - Attempting to unite independent laboratories 48:55 - The spirit of Opticare 50:20 - The lecture that transformed Opticare’s future vision Learn More About Us: Website: https://www.thefocusedview.com.au/ [https://www.thefocusedview.com.au/] Email: info@thefocusedview.com.au LinkedIn: https://www.linkedin.com/showcase/the-focused-view [https://www.linkedin.com/showcase/the-focused-view] Instagram: https://www.instagram.com/thefocusedview/ [https://www.instagram.com/thefocusedview/] Facebook: https://www.facebook.com/thefocusedview [https://www.facebook.com/thefocusedview] Send us your thoughts about the episode [https://www.buzzsprout.com/2320651/fan_mail/new] Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
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