The Folio
Cyndi Ramirez-Fulton is the cofounder & CEO of Chillhouse [https://chillhouse.com/]. In this conversation we discuss the importance of founder storytelling, how to stay focused while experimenting, decision-making that combines data with intuition, the challenges of running a brick-and-mortar business, how to evolve your brand while staying true to its DNA, and hard-won lessons from the last 8 years. Cyndi also shares how she approaches self-care as a mother & founder and what it's like to work with her husband as her co-founder & COO.(04:39) How I discovered Chillhouse (05:07) Heritage as superpower (06:11) Chillhouse's approach to wellness (09:28) Business challenges and COVID-19 (10:28) Product innovation & omnichannel (14:17) Balancing focus & experimentation (23:49) Hospitality industry lessons (27:32) Brick-and-mortar survival tips (30:21) Expanding to Paris (32:45) Closing the Paris location (33:33) The emotional rollercoaster of entrepreneurship (37:51) Balancing motherhood and entrepreneurship (46:55) Personal branding for founders (52:51) Working with your partner/husband (53:55) Reflections on resilience & more Links & resources: Chillhouse website [https://chillhouse.com/] Cyndi's Instagram [https://www.instagram.com/cyndiramirez/?hl=en] Brands mentioned: Magic Mind [https://magicmind.com/products/magic-mind?utm_source=affiliate&utm_medium=podcast&utm_campaign=dulmaaltan&selling_plan=445022342] — Get 20% off using INFLUENCEFM20
14 episodios
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