Understanding Marketing Strategy and Implementation

Understanding Marketing Strategy and Implementation

Our guest this time is Marketing Consultant, and Founder of CRoche Consulting, Caleb Roche. In this episode we chat about: how communication and marketing channels have changed in recent years; what kind of lead generation or sales process a freelancer needs to use now; how to re-engage your existing following or client base if you need to; how data and analytics play their role in successful marketing; new algorithm changes on Google, and whether we should be prepared for it...and more about understanding marketing strategy and implementation. --- Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/T3Cwj_W382M --- /////// Links mentioned in this episode // CRoche Consulting website: https://www.crocheconsulting.com/ // Caleb on LinkedIn: https://www.linkedin.com/in/caleb-roche/ --- /////// Aspect Avenue An empowering companion on your freelancing or solopreneur journey! Find our free guidance and resources at https://aspectavenue.com

Freelancing Success is as Much About Enjoyment as it is About Money

Our guest this time is author, speaker, podcaster and coach, Andrew Miller, and in this episode we chat about some of the common things that stop people from enjoying their business; success in your business if you don't enjoy your work; steps you can take to deal with situations that prevent you from enjoying your business...and more about enjoying your work and life. --- Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/rKEBxd2bSto --- /////// Relevant Links // Andrew's website: https://www.businessenjoyment.com/ (download your free copy of the book, 'More Than Just Money' at the site) // The Tingle Zone podcast: https://podcasts.apple.com/us/podcast/the-tingle-zone-with-andrew-miller/id1461708040 // More about the Breathing Spaces groups: https://www.businessenjoyment.com/breathingspaces --- /////// Aspect Avenue An empowering companion on your freelancing or solopreneur journey! Find our free guidance and resources at https://aspectavenue.com

Leveraging LinkedIn - The Best Approaches and Strategies for Freelancers

LinkedIn expert, Daniel Alfon, joins us to chat about a number of aspects when it comes to leveraging LinkedIn in the most effective ways for your freelance business. The discussion includes useful insights and advice, such as: the best place to start for using LinkedIn to get clients and projects; treating your LinkedIn Profile like a website; whether it's necessary to have a lot of connections; the best strategy for making 'new' connections; the best approach for building a presence and getting noticed on LinkedIn; how often you should post, and what you should post, and more great advice. --- Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/pp1scQF6cNc --- /////// Links mentioned in this episode (and other relevant resources) // Daniel's website: https://www.danielalfon.com/ // Why Is LinkedIn The Most Powerful Tool to Boost Your Business? https://www.danielalfon.com/why-is-linkedin-the-most-powerful-tool-to-boost-your-business/ // How often should you share? https://www.linkedin.com/pulse/20140326164811-212135-how-to-optimize-your-sharing-on-linkedin/ // The importance of your Headline: https://www.danielalfon.com/#freebie // 7 types of linkedin requests (expanding on the featured cartoon): https://marketoonist.com/2020/02/linkedinrequests.html // Daniel's book, 'How to Build a LinkedIn Profile for Business Success': https://www.amazon.co.uk/dp/B00N18B2RS/ref=cm_sw_em_r_mt_dp_SN5NJP71W7474A4DEEC7 --- /////// Aspect Avenue An empowering companion on your freelancing or solopreneur journey! Find our free guidance and resources at https://aspectavenue.com

How Freelancers can Boost Income by Offering Digital Products, or Online Courses

Destini Copp helps people to reduce their reliance on purely services or freelance work, and in this episode we chat about adding digital products, or online courses to your freelance offering, why you would want to, what works best, where to start...and other interesting ideas and advice about boosting income by offering digital products, or online courses. --- Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/9Fk9va-m1Mo --- /////// Links mentioned in this episode // Destini's website: https://destinicopp.com/ // The Course Creator's MBA Podcast can be found on Apple Podcasts at https://podcasts.apple.com/us/podcast/the-course-creators-mba-podcast/id1454831898 and also on Destini's website --- /////// Aspect Avenue An empowering companion on your freelancing or solopreneur journey! Find our free guidance and resources at https://aspectavenue.com

Client Retention and How to Have Reliable and Consistent Freelance Income

Our guest this time is Kenzi Wood, a highly successful freelance copywriter, and in this episode we chat about client retention and how it's a major factor in Kenzi's success; how to enjoy a reliable and consistent income by getting clients on a retainer; some great tips for freelance copywriters, and tips if you write your own copy, and also some good advice about getting referrals for your business. --- Watch this episode on YouTube (and subscribe to the channel) at https://youtu.be/G_1W4W7KIrU --- /////// Links mentioned in this episode // Kenzi's website: https://kenziwrites.com/ // LinkedIn profile: https://www.linkedin.com/in/kenziwrites/ --- /////// Aspect Avenue An empowering companion on your freelancing or solopreneur journey! Find our free guidance and resources at https://aspectavenue.com