The Frontier Leader Show – AI Strategy, Leadership & Decision-Making for Senior Leaders
There's already an AI resume written about you. The only question is whether you wrote it, or the machine guessed. Jason Barnard has spent 25 years studying how algorithms decide what to say about people and brands. He founded Kalicube, coined the term Answer Engine Optimisation (AEO) back in 2017, and turns out he's a fellow Yorkshireman who used to live just down the road from me. He might even know my mum. In this episode Jason and I get into: ✳️ Why Google and AI now act as an "untrained sales force", and how most businesses have them quietly selling for the competition ✳️ The one-page website fix he can explain in 35 seconds (he timed it) ✳️ The $100,000 deal he lost because Google decided he was a cartoon maker ✳️ How Gemini recommended him to Google for a speaking slot and made the sale on his behalf ✳️ Why sorting your data is the one job AI will help with but flatly won't do for you ✳️ And the J-curve. Named after himself. Of course. Whether you're working out where to start with AI or you're uneasy about what the machines are already saying about you, this one's worth your time. Connect with Jason: LinkedIn: https://www.linkedin.com/in/jasonmbarnard/ [https://www.linkedin.com/in/jasonmbarnard/] Website: https://www.kalicube.com [https://www.kalicube.com] FREE Kalicube audit: https://audit.kalicube.pro/ [https://audit.kalicube.pro/] TimeStamps 00:00 Introduction to the Frontier Leader Show 01:43 Jason Barnard: A Journey from Music to AI Branding 03:50 Understanding ANSA Engine Optimization (AEO) 06:39 CaliCube: Empowering Entrepreneurs in the Digital Age 08:54 The Simple Process of Digital Branding 10:53 Tracking Digital Footprints and AI Representation 14:09 The Power of Consistent AI Representation 17:31 Google Marketing Live: Insights on AI and Search 20:30 Creating Your Own Digital Truth 22:15 The Importance of Continuous Digital Management 23:08 The Importance of Early Adoption in AI and Blockchain 24:00 Centralizing Data for AI Optimization 25:16 Creating a Lexicon for AI Understanding 26:49 The Challenges of Data Management in AI 29:25 10 Stages to Implementing AI Effectively 34:34 Practical Tips for Business Leaders Using AI 37:35 3 Takeaways Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap [http://www.theaileaderlab.com/roadmap] Connect with Martin: Websites: www.theaileaderlab.com [http://www.theaileaderlab.com] LinkedIn: www.linkedin.com/in/martinjwheatley [http://www.linkedin.com/in/martinjwheatley] Subscribe to The Frontier Leader Show wherever you listen to podcasts.
13 episodios
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