AI Across The Product Lifecycle Podcast
What happens when AI, virtual reality, and spatial computing move beyond demos and start reshaping real engineering work? In this episode of AI Across the Product Lifecycle, Michael Finocchiaro speaks with Jay Wright, Co-Founder and CEO of Campfire, and Oluwaseyi “Shay” Sosanya, Co-Founder and CEO of Gravity Sketch, about the future of immersive engineering workflows. This is not a “metaverse” conversation. It is about what spatial tools can actually do for product development, design reviews, manufacturing validation, training, collaboration, and digital transformation. Jay explains why AI is becoming a first-class user inside Campfire, acting almost like another participant in a 3D workspace. Shay breaks down why Gravity Sketch keeps humans at the center of the design process while using AI to remove friction, speed iteration, and help teams communicate better. The conversation covers the hard parts too: why LLMs still struggle with geometry, why industrial companies remain cautious about cloud and AI adoption, why employees are already using AI tools outside official policy, and why the next breakthrough in engineering may not be AI replacing CAD, but AI controlling and accelerating the tools engineers already use. For anyone working in CAD, PLM, industrial AI, digital thread, manufacturing, design, or engineering software, this is a sharp look at where spatial computing is actually useful and where the hype still needs to become workflow value. Featuring: Jay Wright, Co-Founder & CEO, Campfire Oluwaseyi “Shay” Sosanya, Co-Founder & CEO, Gravity Sketch Host: Michael Finocchiaro, AI Across the Product Lifecycle Transcript source: TIMELINE 00:00 Welcome and guest introductions 03:05 Jay Wright on being bullish about AI after ChatGPT 04:33 Shay Sosanya on cautious optimism and the speed of AI progress 07:06 Why 3D geometry is harder for AI than language 08:42 AI capabilities are moving faster than expected 10:07 How Gravity Sketch adopted AI in software development 12:27 Campfire’s AI-assisted development workflow 13:32 AI agents in meetings, code, and product workflows 16:11 Using AI with existing 3D assets, BOMs, documents, and legacy data 18:26 Campfire’s spatial workflows for engineering, training, and sales 20:02 Where AI sits in the software stack 20:28 Campfire’s spatial agent as a first-class user 21:46 Gravity Sketch’s human-first approach to AI in spatial design 23:36 Foundation models, 3D generation, and geometry engines 25:29 AI cost, IP protection, customer data, and bring-your-own-LLM models 28:00 Has engineering had its ChatGPT moment yet? 29:05 Why physical product development will see staged AI adoption 31:17 The engineering-to-manufacturing gap 32:13 Simulating manufacturing workflows before production 34:12 AI connectors, Blender, Fusion 360, and tool control 35:18 Advice for young engineers worried about AI 39:41 Making real products, not just AI-generated concepts 40:00 Digital maturity in industrial companies 41:21 Why many manufacturers remain at low digital maturity 42:31 Headsets, cloud, InfoSec, and adoption barriers 43:39 Employees are already using AI and immersive tools informally 46:57 Can agile startups move industrial customers faster than incumbents? 48:17 Campfire on solving workflows rather than selling AI novelty 50:29 Gravity Sketch on value, workflow depth, and avoiding AI hype 53:09 Where to see Campfire and Gravity Sketch next 56:12 Closing thoughts
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