The Game with Sarano and Brooke Kelley
Alana Kohl is the president and founder of AdvisorPR, as well as an accomplished publicist, author, and brand consultant. Working with both service professionals and organizations, Alana has developed a successful approach to media relations that creates substantive media relations throughout a diverse range of platforms. Alana has worked through some of the industry's biggest evolutions, from mergers to acquisitions to guiding advisors to success. Clients of AdivosrPR have been in media outlets ranging from The Wall Street Journal to USA Today to Forbes. We speak with Alana about the importance of PR in business endeavors. The best people often do the worst job at being able to promote themselves, and they also give themselves the least credit. Everyone can benefit from a PR company that helps get you noticed within the content that people in your goal audience consume every day. We speak about the common misconceptions around building a brand, the benefits of PR, and how to create a powerful PR plan that can get you the positive attention that you deserve. Positive PR not only has the power to benefit the business/individual but also benefits the consumer who is able to learn about the beneficial programs that you provide. What You Will Learn * Benefits of PR * Common misconceptions of PR * Evolution of building a brand * How PR integrates into content * Importance of PR
12 episodios
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