The Growth & Banter Podcast
Brother–sister founders. A category most people never question. And an industry dominated by global giants who can outspend you in their sleep. Annabelle and Tom from Femme Organic, the Melbourne duo who turned a lockdown frustration into a 100% organic, plastic-free period care brand and pushed it onto shelves in 400+ stores. They unpack the stuff founders actually deal with: * Building a "David vs Goliath" brand when the aisle is owned by conglomerates * Why getting into retail isn't the hard part… staying there is * How B2B (their workplace bathroom boxes) became the smartest shortcut to B2C * Cash flow reality, long lead times, and why subscriptions change the game * Packaging mistakes, rookie errors, and the kind of chaos that either breaks you or upgrades you * And the strategy behind content that cuts through, education, disruption, and calling out what others won't No hype. No highlight reel. Just the messy middle, said out loud. If you're building something real, this one's worth your time.
34 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de The Growth & Banter Podcast!