We Scaled Without Marketing Until Growth Forced Us to Start Hunting with Michael McHale

The Solar Waste Crisis for Leaders to Avoid Billion-Dollar Risk using Recycling Systems - Pablo Dias

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessmenthttps://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does SOLARCYCLE use high tech recycling facilities to support circular economy operations, and why are trust, organic marketing, and operational scale important for growth in the clean energy market? In Episode 27 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Pablo Dias [https://www.linkedin.com/in/pablordias/], Co-Founder and Chief Technology Officer of SOLARCYCLE [https://www.linkedin.com/company/solarcycle-inc/], a technology company focused on recycling solar panels and creating a circular economy. He is also the author of the book Climate Changed [https://www.pablodias.net/livro]. Pablo shares how the company evolved to run multiple facilities that extract valuable materials like aluminum and silver to divert waste from landfills. He discusses the importance of building a strong brand around trust, focusing on clear mass balances, and establishing a domestic glass manufacturing plant to process old panel glass into new ones. Pablo also talks about the challenges of growing a startup, proving compliance to customers, and positioning high tech recycling as a better alternative to landfilling panels. With a background in recycling research and academia, Pablo Dias explains how SOLARCYCLE focuses on providing circular economy solutions for old solar panels. Pablo shares how the company balances technology, value extraction, and scale to help customers reduce their reliance on landfilling panels. He also highlights the importance of domestic manufacturing, building trust through audited mass balances, and staying focused on high purity materials while growing brand awareness in the clean energy space. IN THIS EPISODE, EXPECT TO LEARN: -How SOLARCYCLE utilizes advanced machinery to develop high tech recycling systems for old solar panels. -Why the United States is considered a key market for clean circular economy solutions due to an aging installed base of solar equipment. -How the company focuses on creating commercial grade products that are pure and valuable, built through specialized in house equipment. -The challenges of establishing brand awareness and customer trust, specifically regarding the need to prevent sham recycling practices. -How the use of audited mass balances, organic marketing strategies, and strong customer relationships helps drive growth in emerging energy markets. 📢 INTERESTED IN CIRCULARITY, SUSTAINABILITY, AND THE REAL TRADE-OFFS OF ENVIRONMENTAL ACTION? HEAD OVER TO PABLO DIAS' WEBSITE FOR DEEPER INSIGHTS AND RESOURCES. VISIT: PABLODIAZ.NET [http://pablodiaz.net] 📘 GRAB YOUR COPY OF PABLO DIAS' BOOK “CLIMATE CHANGED” ON HIS WEBSITE TO DISCOVER HOW COLLECTIVE ACTION CAN DRIVE REAL ENVIRONMENTAL IMPACT. VISIT: HTTPS://WWW.PABLODIAS.NET/LIVRO [https://www.pablodias.net/livro] TIMESTAMPS: [00:00] - Teaser [01:16] - Introduction of podcast and guest Pablo Dias [04:06] - Circular Economy and Solar Panel Material Recycling [07:06] - Compliance Mandates and Goodwill Markets [10:53] - Marketing Strategy and Building Customer Trust [15:37] - Commodity Index Pricing and Material Purity [18:26] - Collective Environmental Action and Book Motivation [21:21] - Thought Leadership and Scientific Publications [25:13] - Sham Recycling Risks and Scaling Operations [28:38] - Adjacent Equipment and Short Term Opportunities [30:43] - Capital Intensive Business and Flywheel Deployment [32:25] - Digital Resources and Connecting on LinkedIn FOLLOW OUR GUEST PABLO DIAS ON: -LinkedIn: https://www.linkedin.com/in/pablordias/ [https://www.linkedin.com/in/pablordias/] -Website: https://www.pablodias.net/ [https://www.pablodias.net/] -Climate Changed (Book): https://www.pablodias.net/livro [https://www.pablodias.net/livro] -SOLARCYCLE (LinkedIn): https://www.linkedin.com/company/solarcycle-inc/ [https://www.linkedin.com/company/solarcycle-inc/] -SOLARCYCLE (Website): https://www.solarcycle.us/ [https://www.solarcycle.us/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/] -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez] -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: * Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/] * Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/] * Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801] * Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

We Scaled Without Marketing Until Growth Forced Us to Start Hunting with Michael McHale

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessmenthttps://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How did PSA Systems grow from a small automation company into a leading industrial services provider, and why are customer relationships, brand visibility, and AI-driven improvements important for long-term growth? In Episode 26 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Michael McHale [https://www.linkedin.com/in/michael--mchale/], VP Operations & Chief Executive Officer at PSA Systems [https://www.linkedin.com/company/psa-systems/], an industrial automation company that provides robotics, machining, fabrication, and repair services. Michael shares how PSA grew from a small business with one customer into a multi-location company serving Fortune 1000 manufacturers. He discusses the value of organic growth, building long-term customer relationships, expanding sales and marketing efforts, and adopting AI to improve operations. Michael also explains how PSA is strengthening its brand through a new website, LinkedIn outreach, podcasting, and a greater focus on finding new opportunities while continuing to support existing customers. With a background in industrial automation, robotics, and manufacturing services, Michael McHale explains how PSA Systems has grown from a small automation company into a multi-location business serving Fortune 1000 manufacturers. He shares how the company expanded its machining, fabrication, and repair capabilities to better support customer needs and create more stable revenue streams. Michael also discusses the importance of long-term customer relationships, building a stronger brand through marketing and outreach, and using AI tools to improve project management, sales processes, and overall business efficiency. IN THIS EPISODE, EXPECT TO LEARN: -How PSA Systems provides robotics, machining, fabrication, and repair services for industrial customers -Why the company expanded its internal capabilities to better support automation projects -How long-term customer relationships and organic growth helped PSA grow from one customer -The role of website updates, LinkedIn outreach, podcasting, and sales tools in building brand awareness -How AI is being used to improve CNC programming, project management, proposals, and business operations TIMESTAMPS: [00:00] - Teaser [00:50] - Introduction of podcast and guest Michael McHale [01:43] - PSA Systems, Robotics, and Industrial Services Overview [03:28] - Customer Base and Fortune 1000 Manufacturing Markets [06:41] - Organic Growth and Building Long Term Customer Relationships [09:49] - Building Sales Teams and Applications Engineering Talent [13:17] - LinkedIn Strategy and Expanding Market Visibility [15:26] - Podcast Marketing and Industry Content Development [18:22] - Sales, Marketing Alignment, and Long Sales Cycles [24:50] - Customer Outreach, CRM Tools, and Relationship Management [27:57] - AI Adoption Across Operations and Sales Processes [30:02] - Future Growth Plans and Strategic Opportunities FOLLOW OUR GUEST MICHAEL MCHALE ON: -LinkedIn: https://www.linkedin.com/in/michael--mchale/ [https://www.linkedin.com/in/michael--mchale/] -PSA Systems (LinkedIn): https://www.linkedin.com/company/psa-systems/ [https://www.linkedin.com/company/psa-systems/] -PSA Systems (Website): https://www.psasystems.com/ [https://www.psasystems.com/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/] -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez] -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/] -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/] -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801] -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

The Power Shortage for Tech Investors to Unlock Billions in Energy Deals with AI Demand - Gabe Kane

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessmenthttps://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does NeRD identify and develop power opportunities for data centers, and why are funding, stakeholder alignment, and creative energy solutions important for delivering large scale power projects in a rapidly growing market? In Episode 25 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Gabe Kane [https://www.linkedin.com/in/gabe-kane-114927a4/], Chief Commercial Officer at NeRD [https://www.linkedin.com/company/nerdpowersolutions/], a company focused on commercial solar and large scale power solutions for data centers. Gabe shares how the company shifted away from residential solar to focus on meeting growing power demand driven by AI and data centers. He discusses the challenges of securing project funding, finding available power resources, and managing complex stakeholder relationships. Gabe also explains how his team uses data, software, and AI to identify energy opportunities and create innovative solutions that connect power generation, infrastructure, and investment. With a background in commercial solar, software development, and energy infrastructure, Gabe Kane explains how NeRD is helping address growing power demand from data centers and AI driven industries. Gabe shares how the company identifies energy opportunities by combining public data, custom software, and AI tools to find available power resources and infrastructure. He also discusses the challenges of securing funding, managing complex stakeholder relationships, and developing large scale energy projects that connect power generation, transmission, and long term investment. IN THIS EPISODE, EXPECT TO LEARN: -How NeRD is helping address growing power demand from data centers and AI driven industries -Why power availability, infrastructure constraints, and equipment shortages are major challenges for large scale energy projects -How the company uses public data, custom software, and AI tools to identify power opportunities and support project development -The challenges of securing funding, aligning stakeholder interests, and moving complex energy projects from planning to execution -How energy storage, grid improvements, and creative power solutions can help meet future demand and support long term growth 📢 WANT TO CONNECT WITH GABE KANE ABOUT DATA CENTER POWER, ENERGY PROJECTS, OR FUNDING OPPORTUNITIES? Reach out directly at: gabe.kane@nerdpower.us [gabe.kane@nerdpower.us] TIMESTAMPS: [00:00] - Teaser [00:33] - Introduction of podcast and guest Gabe Kane [03:06] - Energy Demand Growth and Market Expansion [04:41] - Marketing Strategy and Data Center Power Markets [10:50] - Project Development and Infrastructure Constraints [15:22] - Power Availability and Energy Storage Solutions [16:29] - Technology Leadership and Custom Software Development [18:51] - Digital Tools, AI Data Analysis, and Market Research [22:09] - Stakeholder Alignment and Energy Project Financing [24:45] - Texas Energy Markets and Battery Storage Opportunities [27:19] - Project Timelines, Funding, and Future Growth [33:22] - Connecting with Gabe Kane and NeRD FOLLOW OUR GUEST GABE KANE ON: -LinkedIn: https://www.linkedin.com/in/gabe-kane-114927a4/ [https://www.linkedin.com/in/gabe-kane-114927a4/] -NeRD (LinkedIn): https://www.linkedin.com/company/nerdpowersolutions/ [https://www.linkedin.com/company/nerdpowersolutions/] -NeRD (Website): https://www.nerdpower.us/ [https://www.nerdpower.us/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/] -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez] -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/] -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/] -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801] -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

Stop Chasing Cheap Customers and Win Mission-Critical Markets Without Diesel with Lee Feliciano

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does New Use Energy Solutions, Inc. (NUE) uses portable solar and battery systems to support mission critical operations, and why are trust, partnerships, and focused marketing important for growth in the clean energy market? In Episode 24 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Lee Feliciano [https://www.linkedin.com/in/lee-feliciano-833a26/], President of New Use Energy Solutions, Inc. (NUE) [https://www.linkedin.com/company/new-use-energy/], a company focused on portable solar and battery power systems for mission critical applications. He is also the Principal of SolarCapital LLC. Lee shares how the company evolved from larger trailer systems to professional grade portable energy solutions used in disaster response, film production, and military operations. He discusses the importance of building a strong brand around reliability, focusing on high value markets, and creating strategic partnerships that expand their reach. Lee also talks about the challenges of growing a startup, building customer trust, and positioning clean energy systems as a practical replacement for traditional gas generators. With a background in portable solar and battery power systems, Lee Feliciano explains how New Use Energy Solutions, Inc. (NUE) focuses on providing mission critical energy solutions for disaster response, film production, and military applications. Lee shares how the company balances durability, reliability, and portability to help customers reduce their reliance on traditional gas generators. He also highlights the importance of strategic partnerships, building trust through real world deployments, and staying focused on professional grade markets while growing brand awareness in the clean energy space. IN THIS EPISODE, EXPECT TO LEARN: -How New Use Energy Solutions, Inc. (NUE) develops portable solar and battery power systems for mission critical applications -Why disaster response, film production, and military operations are key markets for clean portable energy solutions -How the company focuses on professional grade products that are durable, reliable, and built for real world use -The challenges of building brand awareness, customer trust, and long term partnerships in the clean energy industry -How strategic partnerships, focused marketing, and strong customer relationships help drive growth in emerging energy markets 📢 Learn more about New Use Energy Solutions, Inc. (NUE) innovative, professional-grade portable solar and battery power solutions for mission-critical operations. Visit: https://newuseenergy.com/ [https://newuseenergy.com/] TIMESTAMPS: [00:00] - Teaser [00:33] - Introduction of podcast and guest Lee Feliciano [02:37] - Portable Solar Power Systems and Market Positioning [06:21] - Choosing Target Markets and Building Industry Relationships  [09:47] - Global Market Opportunities and Telemedicine Partnerships [11:53] - OEM Partnerships and Building the New Use Energy Solutions, Inc. (NUE) Brand [16:14] - Brand Awareness and Social Media Marketing Strategy  [20:43] - Product Differentiation and Mission Critical Applications  [23:28] - Sales Structure, CRM Systems, and Customer Follow Up  [26:00] - Product Packaging and Professional Brand Recognition  [30:24] - Marketing Budgets, Brand Growth, and Industry Presence  [35:33] - Strategic Partnerships and Rental Market Opportunities FOLLOW OUR GUEST LEE FELICIANO ON: -LinkedIn: https://www.linkedin.com/in/lee-feliciano-833a26/ [https://www.linkedin.com/in/lee-feliciano-833a26/]  -New Use Energy Solutions, Inc. (NUE) (LinkedIn): https://www.linkedin.com/company/new-use-energy/ [https://www.linkedin.com/company/new-use-energy/]  -New Use Energy Solutions, Inc. (NUE) (Website): https://newuseenergy.com/ [https://newuseenergy.com/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/]  -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez]  -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/]  -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/]  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801]  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

AI Is Changing Customer Buying Behavior and Business Growth Strategy with Mark Greco

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does HubSpot help businesses improve customer experience through connected CRM and AI tools, and why are flexibility and technology adoption important in today’s changing digital market? In Episode 24 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Mark Greco [https://www.linkedin.com/in/marksgreco/], Executive at HubSpot [https://www.linkedin.com/company/hubspot/], about the evolution of digital marketing, CRM technology, and AI in business growth. Mark shares his journey from engineering and web development into inbound marketing, and explains how HubSpot grew from a marketing platform into a connected ecosystem for sales, marketing, and service teams. He discusses the importance of breaking down silos, improving customer experience, and adapting to changing buyer behavior driven by AI and digital tools. Mark also highlights how modern CRM systems are easier to adopt, more connected, and increasingly important for companies looking to stay competitive in a rapidly changing market.  With a background in engineering and web development, Mark Greco explains how HubSpot evolved from a marketing platform into a connected system for sales, marketing, and customer service. Mark shares how the company focused on helping businesses improve collaboration, customer experience, and visibility across teams through modern CRM technology. He also highlights the impact of AI on buyer behavior, the importance of adapting to new digital tools, and the challenges companies face when modernising long sales cycles and relationship driven industries. IN THIS EPISODE, EXPECT TO LEARN: -How Mark Greco helped shape the early growth of HubSpot and inbound marketing -Why connected CRM systems improve collaboration between sales, marketing, and service teams -How AI is changing customer behavior, sales processes, and digital marketing strategies -The challenges companies face when adopting new technology and modernising long sales cycles -How businesses can stay competitive by improving customer experience and embracing digital tools 📧 For inquiries or to learn more about HubSpot's evolving ecosystem, email Mark Greco directly at: mgreco@hubspot.com [mgreco@hubspot.com] TIMESTAMPS: [00:00] - Teaser [00:36] - Introduction of podcast and guest Mark Greco [02:24] - The Rise of Inbound Marketing and SEO Tools [03:46] - Breaking Down Silos Between Sales and Marketing [05:22] - HubSpot’s Evolution into a Connected CRM Platform [08:34] - Working with CROs and Business Growth Strategies [09:30] - AI’s Growing Role in Marketing and Sales [11:50] - HubSpot AI Tools and Customer Support Features [14:04] - AI Search, SEO Changes, and Buyer behavior [19:43] - Adapting Industrial Sales to Modern Customer Expectations [20:51] - CRM Adoption Challenges in Relationship Driven Industries [26:10] - Expanding the Role of CRM Across Business Teams [28:45] - Excitement Around AI and the Future of Business Tools FOLLOW OUR GUEST MARK GRECO ON: -LinkedIn: https://www.linkedin.com/in/marksgreco/ [https://www.linkedin.com/in/marksgreco/]  -HubSpot (LinkedIn): https://www.linkedin.com/company/hubspot/ [https://www.linkedin.com/company/hubspot/]  -HubSpot (Website): https://www.hubspot.com/ [https://www.hubspot.com/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/]  -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez]  -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/]  -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/]  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801]  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]