The Hospitality Playbook Podcast
Liam speaks with Omar Boubess, the founder of Studio Circa, a branding studio for hospitality brands. They discuss the connection between evolutionary psychology and hospitality, specifically how brands and customers co-evolve over time. Omar explains that brands evolve through implementing new practices, communication styles, and visual styles, while customers evolve in their understanding of brands and their expectations. They also explore the concept of quality and how it evolves based on customer preferences and cultural differences. Omar emphasises the importance of observing market trends and pressures to drive brand evolution. They conclude by encouraging listeners to take inspiration from both within and outside their industry to foster innovation and growth. Chapters 00:00 Introduction and Background 00:59 Omar's Work in Hospitality Branding 03:55 Evolution of Brands and Customers 06:03 The Evolution of Quality and Expectations 08:12 Different Speeds of Evolution for Different Brands 09:53 The Role of Technology in Evolution 11:27 Micro and Macro Changes in Evolution 13:44 Taking Inspiration from Within and Outside the Industry 14:26 Concrete Ideas for Applying Evolutionary Concepts Click here for the LinkedIn post Omar shared on which sparked this conversation. [https://www.linkedin.com/posts/omarboubess_hospitalitybranding-guestexperience-evolution-activity-7166799439616032768-yqaV?utm_source=share&utm_medium=member_ios] Click here to learn about Play It Green [https://app.playitgreen.com/register/membership/code/Pilla] This podcast is produced by Pilla - Create your operational playbook so work always gets done. Click here to read more about Pilla. [https://yourpilla.com/]
38 episodios
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