The HR & CQ Show
Send us Fan Mail [https://www.buzzsprout.com/2393572/fan_mail/new] In this episode of The HR & CQ Show, Emma Jordaan and Sarah Brooks are joined by Niall Hughes, Talent Acquisition Director at KEO International, for an in-depth conversation on hiring, retaining, and managing talent in one of the world’s most culturally diverse regions. Recorded at Ru'ya 25, Dubai World Trade Center, this episode explores the realities of talent acquisition in the GCC — from Emiratisation and nationalisation strategies to navigating applicant tracking systems, CV screening, and cultural integration in multinational teams. With over 60 nationalities represented across KEO’s workforce and operations spanning the GCC and Europe, Niall shares practical, behind-the-scenes insights from the employer side of recruitment that jobseekers, HR professionals, and leaders rarely get to hear. In this episode, we discuss: - How KEO attracts and retains talent across 60+ nationalities - Emiratisation and nationalisation: challenges, myths, and what’s actually working - Graduate programmes and developing local talent sustainably - Managing culturally diverse teams across regions, roles, and time zones - Common CV mistakes recruiters see — and how AI & ATS really work - Why honesty, clarity, and relevance matter more than ever in applications - Cultural adjustment tips for professionals new to the UAE - Cost of living expectations and the reality of job hunting in Dubai - Why patience, adaptability, and cultural awareness are career accelerators in the region Whether you’re: ✔️ A jobseeker considering a move to the UAE ✔️ Already applying for roles in the region ✔️ An HR or Talent Acquisition professional ✔️ A leader managing diverse, multinational teams this episode offers grounded, practical insight from someone who sits at the heart of hiring decisions. This episode was brought to you by Sarah Brooks [https://www.linkedin.com/in/sarahbrooks-hr-passionate/] and Emma Jordaan [https://www.linkedin.com/in/emma-jordaan/] Sarah Brooks is a CIPD-qualified HR professional and the Founder and Managing Director of Fikrah HR, a UAE-based consultancy specialising in strategic talent management, organisational development, and positive workplace cultures. With nearly three decades of HR and business experience across the UK and GCC, she supports SMEs with innovative HR solutions that drive employee engagement and organisational effectiveness and compliance. Recognised among the top 101 global HR minds at the World HR Congress in 2019 and 2020, Sarah’s expertise spans the full employee lifecycle, including recruitment, onboarding, policy development, and performance management. She is also the co-host of The HR & CQ Show podcast, where she discusses HR trends and cultural intelligence in the UAE. Sarah has also been featured on Dubai Eye Business Breakfast radio show discussing hot topics regarding employer health & safety obligations and remote work challenges and is currently working towards the launch of Gigit, which will connect UAE based fractional & project workers with opportunities. Emma Jordaan is the Founder and CEO of Infinite Consulting, a Dubai-based consultancy specialising in learning and development strategy and Cultural Intelligence (CQ). With over 20 years’ experience across ...
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