The Kraft
Ugo Iwuchukwu has spent over a decade shaping the growth stories of brands like Helium Health and Bamboo, helping startups evolve into trusted names through sharp strategy, relentless experimentation, and storytelling that converts. In this conversation, he opens up about building Bamboo’s marketing engine from scratch, why good ideas have short shelf lives, and how to decide when to persist or pivot. We also dive into what makes influencer marketing in Nigeria “a hot mess,” why the best marketers obsess over execution, and how to build the courage — and preparation — to challenge ideas in a culture that often discourages it.
9 episodios
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