The In-Between
👉 Get my guide to clarify your next step: https://itstheinbetween.com/ [https://itstheinbetween.com/] In this episode of The In-Between, Evan sits down with Dillon Smith — founder of CMO.Church and former content manager for Carey Nieuwhof. Dillon spent eight years working behind the scenes for two of the most influential voices in church leadership before stepping out to launch CMO.Church, a fractional CMO firm built on the conviction that world-class marketing should be available to every pastor on the planet. This conversation covers both the practical and the personal — from how to know when it's time to leave a ministry role, to what check writers are actually willing to pay for, to a book at the end that will ask you a question you won't be able to shake. Takeaways: 👉 Why your passion often moves before your calling does — and what to do with that 👉 Three markers that helped Dillon know it was time to leave Life.Church 👉 Why nothing from your ministry past is wasted — even the seasons that made no sense 👉 The trap of building a platform just to be famous for being a good Christian 👉 What check writers are willing to pay for — and why that's where to start 👉 Why community is what content was in the 2010s — and how to start building one 👉 The one metric Dillon tracks above followers and impressions 👉 The Second Mountain — and whether you're building the kingdom of me or the kingdom of Jesus This Episode Is for You If… 👉 You're a pastor or ministry leader wondering what comes next after a season in the church 👉 You want to build something but don't know where to start 👉 You've been watching other people's business content at night and wondering what that means 👉 You want practical insight on content, community, and marketing from someone who's built it at the highest level in the church world 📝 Show Notes:https://itstheinbetween.com/episode33-dillon-smith/
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