What If Everything You Knew About Company Culture Was Wrong?

Smarter Sales Process = Less Risk

One of my favorite aspects of TCIA’s Winter Management Conference is the ability to meet and connect with the amazing people of the tree care industry and this past February was no exception. I was honored to meet Jeff Wraley of Groundwork [https://www.hellogroundwork.com/] and began a dialogue on how a tree service could utilize technology to improve their sales process and drastically reduce the risk that their team faces every day.  After meeting each other at the conference, Jeff and I connected on a handful of occasions to learn even more about each other’s services which led us to recording a ½ hour podcast together as well. You can check out that here.  The majority of our conversation revolved around how a tree service could reduce their risk by implementing a streamlined sales process that helped identify the specifics of projects before a sales person even got to the property.  For the full article and additional resources, click here: https://arboriskinsurance.com/2025/03/smarter-sales-process-less-risk/

What's happening with Insurance?

Eric Petersen is joined by Mick Kelly, ArboRisk Insurance, and Rory Anderson, Rancho Mesa Insurance, to discuss insurance issues that tree care companies face. They do a deep dive into the current state of the industry and the rising costs during a time when underwriting acceptability is decreasing. They also discuss ways to lower your auto premium, Professional Liability, employment practices liability, and pollution coverages. Listen now!

Planning for Your Business's Success

Eric Petersen sits down with Kevin Martlage from Switchback to discuss how you can plan successfully for your business's upcoming year! They touch on succession planning, what to do with extra money in the bank, and how to make it your best year yet. Listen now!

Are you managing your employees?

In October's podcast, Eric sits down with Kevin Martlage from Switchback to discuss leadership development, employee career paths, and additional employee management strategies.

What If Everything You Knew About Company Culture Was Wrong?

Do you struggle with culture at your company? Are you looking for ways to better engage your employees? Make your company better? In today's episode, I'm joined by Kevin Martlage to talk through the many nuances of culture. Check out the latest episode of Tree Talk to learn how you can elevate the culture at your tree care company!