Ep 9 - Buying for Content vs Buying for Conversion

Episode 11 - Influencer Check-In with Lauren & Leslie

In this episode of The Influencer Sisterhood Podcast, we’re sitting down for a real-life influencer check-in — no fluff, just what’s actually been happening behind the scenes over the past month. We’re talking about big moves, lessons learned, and what’s starting to click in our businesses. ✨ Lauren shares her experience joining an influencer agency — how she chose the right one, what it actually means for her business, and what you should consider before signing. ✨ Leslie gives an inside look at collaborating with other influencers through freebies and email list growth, plus what’s finally helping her feel more consistent and confident with content creation. We’re also tossing around a fun idea — coaching one of our listeners and documenting the entire process for a future episode 👀 And if you’ve ever thought about joining us in person… we want to hear from you. We’re exploring the idea of a retreat and would love your input! 💬 DM us if you’d be interested in: * Being coached live on the podcast * Attending a future Influencer Sisterhood retreat This episode is part catch-up, part strategy, and full of honest conversation about what it really looks like to grow as an influencer in the “in-between” stages. Sister Shout Outs: @everydaystylewithj @thedailywithmarissa

Answering Your Questions from the DMs

In Episode 10 of The Influencer Sisterhood Podcast, we’re answering some of the most common questions we’ve received straight from our DMs. From navigating the “messy middle” of influencing to figuring out how to price your work, this episode is a candid conversation about the real challenges creators face as they grow. We talk about what it’s like to be in that in-between stage—when you’re no longer a brand new creator but you’re not quite landing those big brand deals yet either. What do you focus on when most of your collaborations are gifted or smaller paid partnerships? And how do you keep growing without getting discouraged? We also tackle the awkward situation every influencer eventually encounters: agreeing to promote a product that arrives and doesn’t quite live up to expectations—whether it’s sizing, quality, or just not something you’d truly recommend. We share how to handle those moments professionally while still protecting your integrity and your audience’s trust. Finally, we dive into the business side of influencing—how to start thinking about your rate card, what should actually be included in a media kit, and how creators can begin positioning themselves for better paid opportunities.If you’re building your platform, figuring out your value, and navigating the ups and downs of creator life, this episode will feel like sitting in on an honest conversation with friends who get it. In this episode we cover: What to do when you’re stuck in the influencer “messy middle” How to handle brand products that miss the mark When to start charging and how to think about your rate card What brands actually want to see in a media kit Staying authentic while growing your influencer businessBecause the truth is… the middle of the journey is where most creators actually live. And no one talks about it enough. 🎙️ Sister Shout Outs: @southernmtngirl @tammyroshea

Ep 9 - Buying for Content vs Buying for Conversion

In this candid episode of The Influencer Sisterhood Podcast, Lauren and Leslie are pulling back the curtain on something we don’t talk about enough in the influencer world… What do you actually need to buy to be an influencer? Because let’s be honest — not everyone is getting gifted boxes and brand deals. A lot of creators are funding their own closets, their own product hauls, and their own content. So how do you decide what’s worth it? In this episode, we talk about: * Whether you should buy what you personally love… or what you think will convert * If there should be a strategy behind what you purchase * Learning your audience (and why guessing doesn’t work) * Using your affiliate platform analytics to guide smarter buying decisions * A real example of a reel Leslie posted that got major views… but very little sales * Planning content first and shopping second (versus impulse buying and figuring it out later) * Advice for creators who are still growing and trying to understand what their audience actually wants If you’ve ever stood in a fitting room wondering, “Do I love this… or will this sell?” — this episode is for you. This is a transparent, real conversation about strategy, spending, growth, and building a business — not just a closet. Because influencing isn’t just about having more stuff. It’s about buying (and creating) with intention. Sister Shoutouts this week are: @kimberly.marie.lifestyle @refinedbybrandy Follow us on Instagram @theinfluencersisterhood and be sure to let us know what you want to hear on the podcast!  You can also dm us any questions!

Ep 8 - Influencer Advice You Won't Hear Online - Girls Trip Edition

What do influencers really wish they had known when they first started? In this special episode of The Influencer Sisterhood Podcast, Leslie and Lauren sit down with seven incredible women during a creator trip for an honest, unfiltered conversation about what it actually takes to build a brand in this space. Together, they answer three powerful questions: • What’s one thing you wish you had known when you started? • What’s your best advice for someone just beginning their influencer journey? • What’s one thing about being an influencer that people don’t see? The answers are encouraging, practical, and refreshingly real. From mindset shifts and consistency to the unseen work behind the scenes, this episode feels like sitting in the room with women who are walking the same path you are. Plus, each guest shares a heartfelt “sister shout-out,” celebrating another creator in the room — because this podcast is about collaboration over competition. If you’re building your brand, growing your platform, or wondering if you’re doing this whole influencer thing “right,” this conversation will remind you that you’re not alone — and that there’s room for you here. Grab your coffee and join us for a behind-the-scenes conversation you won’t want to miss. Influencers featured in this episode: @shortgirlbigmood, @dorothypro, @girlmeetsbow, @ameliarose_xo, @samantha_spiro, @stylebythekate (formerly @targetandtopknots), and @eringladding Sister Shoutouts this episode: @bobbiewiththeeye, @confidently_carina, @noelpgonzales, @happilynataliexo, @thepetiteredhead, @chelswaterwall, @simplylatonyap (glam and grace)

Brand Deals: 5 Things I learned 2.5 Years In

If you’ve ever felt unsure about gifted collaborations, paid partnerships, influencer marketing, ROI (return on investment), deliverables, or how brands actually choose creators — this episode breaks it down clearly and practically. Lauren shares the five biggest lessons she’s learned about brand deals, including why engagement matters more than follower count, how platforms like LTK and Mavely factor in, how to spot fake brand emails, when Amazon seller collaborations make sense, and how to protect your boundaries. She also shares exactly what she would do in the next 30 days if she were starting today. This week’s Sister Shoutout is Maryglenn Blanks @money.savvy.mama. Be sure to check out her amazing content and give her a follow.