The Innovation Forum AI Podcast
🎙️ Episode Title AI, qualitative data, and the case for statistical rigour --- 🧠 Episode Summary In this episode of The Innovation Forum AI Podcast, Oliver Morgan speaks with Adam Kucharski, Professor of Infectious Disease Epidemiology at the London School of Hygiene & Tropical Medicine and Co-Founder of WholeSum. Drawing on decades of experience working with messy, incomplete data — from contact surveys and outbreak investigations to real-time modelling during major epidemics — Adam reflects on a persistent frustration in public health: there is often far more information available than can be rigorously analysed. The conversation explores what AI tools now make possible for qualitative public health data — community narratives, open-ended survey responses, field reports — and what rigour actually requires before those outputs can be trusted. Adam explains key concepts including labelled training data and ground truth, and unpacks why collapsing human disagreement into a single consensus label can quietly undermine a model's usefulness. He also discusses the hidden assumptions embedded in AI models when they are applied in contexts different from where they were trained, and why understanding those assumptions matters as much as understanding the model's performance metrics. The episode closes with Adam's vision for tools that can go deeper into qualitative signals — not just classifying broad topics or sentiments, but extracting the underlying structures that link scattered observations to meaningful public health insights — while maintaining the reproducibility and statistical accountability that the field demands. --- 💬 Guest Adam Kucharski is a Professor of Infectious Disease Epidemiology at the London School of Hygiene & Tropical Medicine, where his research focuses on developing statistical and computational methods to extract reliable insights from incomplete and noisy data. He has advised multiple governments during outbreaks including Ebola and COVID-19, and has contributed to large-scale studies of social behaviour, population immunity, and transmission dynamics. He is also Co-Founder of WholeSum, a startup developing hybrid AI tools to bring statistical rigour to the analysis of qualitative text data at scale. --- 🌐 Resources and References - WholeSum: https://www.wholesum.tech/ - WholeSum pre-seed announcement: https://tech.eu/2026/01/05/wholesum-raises-730k-to-advance-qualitative-data-analysis-platform/ - When is the 'ground truth' not quite the whole truth?: https://kucharski.substack.com/p/when-is-the-ground-truth-not-quite - Inference of epidemic dynamics in the COVID-19 era and beyond (Cori & Kucharski, Epidemics, 2024): https://www.sciencedirect.com/science/article/pii/S1755436524000458 - How our concepts of what we can prove are shifting: https://www.theguardian.com/books/2025/mar/29/epidemiologist-adam-kucharski-proof-the-uncertain-science-of-uncertainty - Adam Kucharski's Substack — Understanding the Unseen: https://kucharski.substack.com --- 🎵 Music Credits Intro and outro music from Podcastle Stock Audio. Track: ‘Nairobi Nights’. License code: FJAMWGPDVHFKSGC2. --- ⚠️ Disclaimer This podcast is produced by the World Health Organization (WHO) as part of the Pandemic and Epidemic Intelligence Innovation Forum initiative: https://pandemichub.who.int/news-room/innovation-forum. The views expressed by guests are their own and do not necessarily represent those of WHO or its affiliates. Content is intended for informational purposes only and does not constitute professional medical advice. --- 📲 Listen and Subscribe The Innovation Forum AI Podcast is available on YouTube, Spotify, Apple Podcasts, and Amazon Music. You can find a written summary of this episode here: https://substack.com/@omorgan? Follow, rate, and share to help us reach more public health professionals exploring the future of AI.
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