The INSIDE Public Accounting Podcast
Earn free CPE with Earmark! Take your learning on the go and earn NASBA-approved CPE just for listening to The INSIDE Public Accounting Podcast. Simply listen, take a short quiz, and download your certificate. Start now on the IPA channel in the Earmark app: INSIDE Public Accounting | Earmark CPE [https://www.earmark.app/channels/c5717392-a994-407c-9f27-7f09a08a4b7c] For decades, hourly billing has been the foundation of the accounting profession. But as AI accelerates efficiency and firms continue expanding advisory services, many leaders are questioning whether the traditional pricing model still works. In this episode of the INSIDE Public Accounting podcast, Chelsea Summers talks with Michelle Golden-River, founder of Fore LLC, about the evolution of pricing inside CPA firms and why worth-based pricing is gaining attention across the profession. The conversation explores why firms struggle to move away from hourly billing, how pricing models shape firm culture and operations and why AI is putting pressure on firms to rethink the relationship between time and revenue. Michelle also shares practical advice on scope management, client communication and how firms can begin experimenting with new pricing approaches without overhauling everything overnight. Throughout the episode, Michelle offers a grounded perspective on the mindset shifts, leadership and confidence required to modernize pricing in today’s accounting environment.
59 episodios
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