The Inspired Stories Podcast
Todd Lucas is the Director of Family Culture at Family Farm and Home, a family-owned rural retail chain that has grown from 19 locations to more than 80 stores across Michigan, Indiana, Ohio, Maryland, and Pennsylvania since he joined in 2012. A former radio DJ turned Menards store manager, Todd came to Family Farm and Home as a district manager, moved through senior buying roles, and was tapped in 2022 to build the company's first-ever training department from scratch — bringing his broadcast background, operations knowledge, and product expertise together in a role that didn't exist before he created it. ✨ Key Insights You'll Learn: * Radio DJ career in the Fox Valley area of Wisconsin before Menards pulled him into full-time retail * Eleven-plus years at Menards across eight locations in Wisconsin, North Dakota, and Michigan, reaching interim store manager by 26 * Joining Family Farm and Home in 2012 as store manager first, then district manager four months later, by choice * The average employee age dropped from 53 in March 2020 to 36 in July 2022, creating the product knowledge gap the training department was built to close * Creating Todd Talks: a two-minute video series launched with a deer urine product demo that got 1,800 views from a 1,100-person workforce * 80-plus percent of employees watch each Todd Talks episode all the way through without scrubbing * Triple-digit sales increase on a specific insect control product within three weeks of its Todd Talks feature * Service centers as a key competitive differentiator: Family Farm and Home services gas-powered equipment that competitors only sell * 4-H involvement: store managers know kids' names and their animals' names, attend county fairs, and watch those projects grow over the year * The Frontline Enablement Playbook by JD Dillon: Todd contributed a chapter covering Todd Talks and the training model 🌟 Todd's Key Mentors: * Menards Store Managers (Early Career): Long-tenured operators who modeled consistency, high standards, and the idea that hard work in a demanding environment would open future doors * Family Farm and Home Owners: Three-owner family who gave Todd the runway to move from operations to buying to training, always finding a meaningful next role * His Trusted Friend at the Company: A sounding board during a bruising career transition who helped Todd process the ego hit and come out of it performing at his best * JD Dillon (Author, Frontline Enablement Playbook): Invited Todd to contribute a chapter and helped him frame the Todd Talks model in the context of frontline workforce development nationally 👉 Don't miss Todd's account of getting sprayed in the face with deer urine to launch a training series that now reaches more employees than the company has people, and how a career pivot he didn't choose became the role he was most qualified to do. 🔗 Connect with Todd Lucas: Website: familyfarmandhome.com LinkedIn: Todd Lucas 📋 Transcript Available: Todd Lucas on Building a Training Program From Scratch That Created a Better Employee Experience at Family Farm and Home 🌐 Our Website: The Inspired Stories Podcast 📋 Special Thanks to Anthony Codispoti & AddBack Benefits Agency: Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom line. Website: addbackbenefits.com
494 episodios
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