The Inspired Stories Podcast
From Corporate Finance to Fractional CFO: Ramona Cedeno’s Journey Building FiBrick Ramona Cedeno, CPA, CFP®, and founder and CEO of FiBrick, shares her path from immigrant daughter to fractional C-suite partner for growth-stage startups. She opens up about leaving corporate stability, building a firm from a single email, and the personal crisis that reshaped her resilience and leadership philosophy. Key Insights You’ll Learn: * Founding FiBrick in 2015 with one email and no client list * Hiring first employee after just six months as a solo practitioner * Fractional CFO services for companies generating $1M-$10M in revenue * Capital readiness as a business lifestyle, not a one-time checklist * Why misaligned financial stories kill otherwise fundable companies * Reading financials to find pricing gaps, overspending, and margin compression * Combined CPA and CFP® credentials informing personal wealth planning for owners * Working with tech, professional services, distributors, and nonprofits nationally * Overcoming fear of public speaking through Toastmasters and continuing education * Using AI for data analytics, content creation, and client financial analysis Ramona’s Key Mentors: * Her Mother: Instilled responsibility, leadership by example, and family-first values * Time Inc. Finance Team: Built foundational accounting and reporting discipline over 10 years * Handy Leadership: Showed firsthand what founders need most from a financial partner * Rebecca (Former Colleague): Encouragement and practical advice that sparked pursuit of public speaking skills * Early Clients and Referral Network: Taught her that lost clients are replaced by two more Don’t miss this conversation about building a firm from scratch, what capital readiness really means, and how one immigrant woman turned fear into a platform. Connect with Ramona Cedeno: Website: FiBrick.com LinkedIn: Ramona Cedeno Transcript Available: Ramona Cedeno Built a Firm by Sending One Email to Her Contact List Watch on YouTube: Inspired Stories Podcast Our Website: The Inspired Stories Podcast Special Thanks to Anthony Codispoti & AddBack Benefits Agency — Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom line. Website: addbackbenefits.com
487 episodios
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