The Investor's Guide To Joy

The $1M to $10M Sales Blueprint: How to Stop Being the Only Closer in Your Business

19 min · 26 de may de 2026
Portada del episodio The $1M to $10M Sales Blueprint: How to Stop Being the Only Closer in Your Business

Descripción

Michael Schiltz spent 14 years mastering sales including carrying a $12M quota at Dell before moving into consulting to help founders do the one thing most can't: step out of the sales seat and build a system that scales without them. In this episode, Michael and Paul get tactical on what it actually takes to go from founder-led sales to a repeatable, team-driven revenue engine. Plus, Michael shares the raw story of a CEO who celebrated a closed deal with breakfast tacos and reminded his team the win had nothing to do with them. In this episode: * [00:00] The first thing to do before building a sales system — voice of customer research explained * [01:55] How to turn client problems into case studies, stories, and a sales team that closes consultatively * [03:01] The one founder habit to kill immediately if you want to scale past $1M * [04:38] Identity, ego, and why "it has to be done my way" is the silent growth killer * [07:26] Michael's honest answer: what happens when a founder's identity is too wrapped up in the business * [08:40] From Dell's $12M quota to startup sales leadership — and the red flags he walked into * [09:37] How he rebuilt a broken sales team: HubSpot, automation, daily habits, and a pricing overhaul * [11:33] Going from $10K/month to $100K/month deals — and why the CEO still got in the way * [13:09] The breakfast taco story — and what it revealed about a company's ceiling * [13:51] The founder who let go completely: tripling revenue in 6 months using Michael's full system * [16:08] What founders are always surprised to learn when they finally work with a real sales consultant * [17:14] Do you actually need to raise capital — or do you just need to get better at closing? If your revenue has plateaued and you're still the one doing most of the selling, this episode will show you exactly what's holding you back and what to do next.

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Michael Schiltz spent 14 years mastering sales including carrying a $12M quota at Dell before moving into consulting to help founders do the one thing most can't: step out of the sales seat and build a system that scales without them. In this episode, Michael and Paul get tactical on what it actually takes to go from founder-led sales to a repeatable, team-driven revenue engine. Plus, Michael shares the raw story of a CEO who celebrated a closed deal with breakfast tacos and reminded his team the win had nothing to do with them. In this episode: * [00:00] The first thing to do before building a sales system — voice of customer research explained * [01:55] How to turn client problems into case studies, stories, and a sales team that closes consultatively * [03:01] The one founder habit to kill immediately if you want to scale past $1M * [04:38] Identity, ego, and why "it has to be done my way" is the silent growth killer * [07:26] Michael's honest answer: what happens when a founder's identity is too wrapped up in the business * [08:40] From Dell's $12M quota to startup sales leadership — and the red flags he walked into * [09:37] How he rebuilt a broken sales team: HubSpot, automation, daily habits, and a pricing overhaul * [11:33] Going from $10K/month to $100K/month deals — and why the CEO still got in the way * [13:09] The breakfast taco story — and what it revealed about a company's ceiling * [13:51] The founder who let go completely: tripling revenue in 6 months using Michael's full system * [16:08] What founders are always surprised to learn when they finally work with a real sales consultant * [17:14] Do you actually need to raise capital — or do you just need to get better at closing? If your revenue has plateaued and you're still the one doing most of the selling, this episode will show you exactly what's holding you back and what to do next.

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