The Iowa Business Podcast
Tens of thousands of views for balancing drinks on a server tray? Jethro's BBQ social media team posts content that, upon first inspection, doesn't seem to have anything to do with their line of business. But clearly something is working. Social media leads, Mason Jeffries and Macy Dirksen, discuss people is more important than tech. 💡 Show Page: https://iowapodcast.com/local-business-social-media-advice [https://iowapodcast.com/local-business-social-media-advice] ⚖️ Guidance from Dentons Davis Brown: https://www.dentons.com/en/dentons-davis-brown [https://www.dentons.com/en/dentons-davis-brown] 🐖 Free $30 gift card from Jethro's: https://iowapodcast.com/jethrosbbq [https://iowapodcast.com/jethrosbbq] Jeffries and Dirksen, both University of Iowa, Tippie College of Business grads, explain the method behind the madness and why business owners over complicate social media marketing. They explain why short videos of antics and getting tossed into dish water are more relatable to viewers than what most other local business owners do.
23 episodios
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