The Journey (with Leo Young)
Sam Berman looked at a 4,000 year old industry built on wooden crates and decided to burn it down. In 2014, he founded Lark, a modular reusable crating and logistics platform, in California with no safety net, no co-founder yet, and no blueprint. When California made it too hard to build physical products, he moved to Tennessee, found a mechanical engineer from Vanderbilt, and started over. Today, Lark holds a patent in modular reusable crating systems and works with some of the largest companies in the world, including AI firms, aerospace companies, and hyperscalers. Along the way, Sam navigated personal loss, isolation, and every trial that comes with building something that has never existed before. He wrote about the psychology of surviving it in his book, The Militant Mind. In this episode, Sam gets into: * Why changing an industry isn't just about a better product, it's about overcoming thousands of years of legacy thinking * How he thinks about trust as the single most important factor in building a team * The difference between disruption and destruction, and why he only believes in one of them * What it takes to stay mentally sharp when everything is working against you * Why the least sexy companies are often the ones that quietly do the best Sam is the kind of founder who dropped out of college, lectured at universities anyway, and built a company that Fortune 500s call when they need a problem solved fast. If you're building something the world hasn't seen before, or you're trying to figure out how to keep going when the odds are stacked against you, this one is worth your time. // Timestamps // 00:00 Introduction to Sam Berman 04:00 Background, dropping out of college, and starting Lark 08:00 What to look for in co-founders and team members 13:00 When to hire and how to stay lean on purpose 16:00 How to attract and retain people without a big name 20:00 The bottleneck of credibility and how partnerships solve it 25:00 How the first email to Google defined Lark's entire market 29:00 Cold outreach at scale and how to get the big guys to respond 32:00 The Militant Mind and what the book is really about 37:00 Persistence vs. recklessness and how to know the difference 41:00 What Sam believed at 30 that he no longer believes 43:00 Disruption is dead and why creative destruction is the real game 46:00 How to connect with Sam and get your hands on the book 🤝 Connect with Sam Berman www.larc.co https://www.linkedin.com/in/samuelberman/ 👋 Connect with Leo LinkedIn: https://www.linkedin.com/in/leo-young Instagram: https://www.instagram.com/leoyoungrealestate Invest with us: https://tidycal.com/leoyoungrealestate/investor-alignment-call 👍 Support the Show If this episode brought you value, please follow, rate, and share the podcast so more people can discover conversations like this. ⚠️ Disclaimer This podcast is for educational purposes only. It is not financial, legal, or tax advice. All investments carry risk. Always consult licensed professionals before making investment decisions. #Entrepreneurship #Founder #StartupLife #Innovation #BusinessGrowth #MilitantMind #LogisticsTech #TheJourneyPodcast #LeoYoung #SamBerman #CreativeDestruction #BuildingCompanies #MindsetMatters #Bootstrapped
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