THE K IN KLARITY
In this episode of the K IN KLARITY podcast, host Mezue Eneh speaks with Jim Behrens, CEO of FoodKey and a longtime health-tech builder whose path spans paramedicine, medical devices, and multiple startups. Together, they unpack why nutrition-driven chronic issues can be prevented at scale, but usually aren’t—because the system isn’t designed for behavior change (short visits, misaligned incentives, and no practical tools). Jim explains FoodKey’s approach: make healthy decisions simple, rewarding, and timely—using BJ Fogg’s Tiny Habits principles, immediate feedback (a single score), and nudges people can act on in the moment—plus the culture and team design choices he believes make these kinds of products actually ship and stick. #digitalhealth #nutrition #habitbuilding #diabetesprevention #healthtech #metabolichealth
31 episodios
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