The Lendsetter Show
In this episode, we sit down with Scott Schang, seasoned mortgage professional and founder of FindMyWayHome.com, as he shares his expertise on a critical topic for loan officers: the art of crafting content that truly resonates with today's digital-savvy consumers. Scott dives deep into the dynamics of modern content creation, invaluable tips, and how it can enhance a mortgage originator’s reach, engagement, and ultimately, their success. Resources Mentioned: * Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - https://amzn.to/3Z4M7Um [https://amzn.to/3Z4M7Um] * NO B.S. Series by Dan Kennedy: https://magneticmarketing.com/content [https://magneticmarketing.com/content] Free Resources: * Get Our Free Billion Dollar Mortgage Playbook: https://www.goodvibesquad.com/playbook [https://www.goodvibesquad.com/playbook] * Access Our Free Training & Resources: https://www.goodvibesquad.com/resources/ [https://www.goodvibesquad.com/resources/] Connect with us: * Facebook: https://www.facebook.com/goodvibesquad [https://www.facebook.com/goodvibesquad] * Instagram: https://www.instagram.com/goodvibesquads/ [https://www.instagram.com/goodvibesquads/] * LinkedIn: https://www.linkedin.com/company/goodvibesquad/ [https://www.linkedin.com/company/goodvibesquad/]
19 episodios
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