Humanizing B2B Marketing: Boris Rabinovici's Vision at RAB2B

Engineering Success: Marketing in the HVAC Industry with David Golden

Join us on the LifeLong Customer Podcast as host Brad Hammond welcomes David Golden, Head of Marketing at Ambient, a dynamic holdings company specializing in HVAC design across various subsidiaries. In this episode, David shares his journey from the hospitality industry to leading marketing efforts in a highly specialized engineering field. He discusses the challenges and strategies of integrating multiple company brands under one umbrella, emphasizing indoor air quality and the importance of maintaining strong customer relationships. Tune in to discover how Ambient navigates marketing complexities and leverages digital transformation to stay ahead in the competitive HVAC industry.

Protecting Innovation: The Art of Intellectual Property with Adam Philipp

In this episode of the LifeLong Customer Podcast, host Brad Hammond sits down with Adam Philipp, Founder and Patent Attorney at ÆON Law. With nearly two decades at the helm of a pure intellectual property boutique, Adam shares his rich journey from a computer science enthusiast to a revered patent attorney. This episode dives deep into the nuances of patents, trademarks, copyrights, and trade secrets. Adam discusses the unique challenges of scaling a service business and the strategic shift towards fixed-price packages that enhanced client relationships.  Whether you're a budding entrepreneur or a seasoned inventor, this episode is packed with invaluable insights on navigating the complex terrain of intellectual property.

Humanizing B2B Marketing: Boris Rabinovici's Vision at RAB2B

Dive into the world of B2B marketing with Boris Rabinovici, CEO of RAB2B, in this captivating episode of the Lifelong Customer Podcast. Host Brad Hammond explores Boris's journey from growing up in the family business to leading a company that specializes in Industrial Tech and Healthcare marketing. Discover the importance of putting the audience at the center, the impact of AI on agility and efficiency, and the significance of first-party data in strategic planning. Boris shares valuable insights on the buyer's journey, the role of technology as an enabler, and the crucial balance between quick wins and long-term transformative effects.

AI: The Co-Pilot of Modern Marketing with Adrienne Wilkerson

In this episode of the LifeLong Customer podcast, Brad Hammond sits down with Adrienne Wilkerson, CEO at Beacon Media + Marketing, to discuss the ever-evolving landscape of digital marketing and the impact of AI. Adrienne shares insights from her journey, starting as a graphic designer and transitioning into the world of digital marketing. She delves into the importance of authenticity in marketing, highlighting the role of AI as a co-pilot in data analysis and trend spotting. Join us as we explore the challenges and opportunities of the AI revolution and its implications for businesses and marketers.

Elevating Procurement: A Journey of Passion and Purpose with Kathleen Pomento

Join us for an conversation with Kathleen Pomento, Chief Marketing Officer of ProcureAbility, as she shares her journey from unconventional beginnings to becoming a marketing leader. Kathleen's story is one of resilience, mentorship, and advocating for others. Discover how ProcureAbility is transforming procurement functions globally and why Kathleen believes in the power of mentorship and following your passion.