The Business Athlete Show
Most men can lose weight. The problem is keeping it off. In this episode, Adrian breaks down the science of what happens to your body after a fat loss phase — and the exact strategy McLifestyle uses with clients to lock in results permanently. What You'll Learn in This Episode: * Why your body actively works against you after fat loss — and the four biological responses that drive weight regain * What reverse dieting is, how it works, and why it's the missing piece most men never use * The difference between a reverse diet and a diet break — and when to use each one * How to calculate your new maintenance calories after a cut * The step-by-step weekly calorie increase protocol to rebuild your metabolism without gaining fat * How to train during a reverse diet to maximise muscle retention and strength gains * The half-time rule for timeline expectations — and why patience here pays off permanently * Martin’s full journey — 88kg to 76kg at 50, reverse dieted back to 3,000 calories as his new maintenance Apply for 1:1 Coaching If this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template. Apply here → 1:1 Application Form [https://www.mclifestylefitness.com/online-transformation-program] Connect with Adrian Instagram: @adrian_mclifestylefitness Message me “Longevity Program” on Instagram for more information. If this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.
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