The State of Local Marketing in the Era of AI with Darren Shaw

The New Rules of Local Search Rankings with Mike Blumenthal

We break down the most valuable insights from our recent interview with SEO expert Mike Blumenthal, titled “AI Success Series: The New Rules of Local Search Rankings.” Mike shares his advice for local and multi-location businesses navigating today’s rapidly evolving SEO landscape. From the history of local search evolution to the emerging AI-driven capabilities of Google’s Gemini 2.0, we cover everything you need to know to stay ahead. You'll learn: * Why brand prominence and schema markup are now critical for local SEO. * How to navigate AI-driven zero-click searches without losing visibility. * Why industry-specific strategies matter more than ever for effective SEO. Whether you’re a small business owner or managing marketing for a multi-location brand, this episode is packed with practical tips to help you thrive in the era of AI.

How to Grow Your Business on Google Across Every Location with Joy Hawkins

How do you stand out in a crowded local search landscape in 2025? Increasing your visibility on Google across every location can feel overwhelming. But with the right strategies, you can simplify the process and achieve measurable results. Join Joy Hawkins, owner of the Local Search Forum, and founder of Sterling Sky, to discover how you can stand out from the competition on Google, boost your ratings, and attract more customers online.

The State of Local Marketing in the Era of AI with Darren Shaw

How will AI-powered search engines like ChatGPT Search and Perplexity impact local SEO? In this episode, we recap all the key insights from our webinar interview with local SEO expert Darren Shaw, where breaks down the latest trends in AI search and SEO, including: * The biggest takeaways from Google’s leaked ranking factors in 2024 * How AI-driven search engines rank businesses differently from Google * The growing importance of citations, reviews, and ‘Best of’ lists * Whether businesses should start preparing for a post-Google future Darren also shares insights on how marketing agencies are handling AI tool overload—and what businesses can do to stay competitive. Darren Shaw: Founder of Whitespark: local SEO software and services. * Local SEO educator with 36,000+ newsletter subscribers, 8,000+ YouTube subscribers, and 2,000+ email course sign-ups * In charge of the annual Local Search Ranking Factors Survey, one of the most cited resources in local SEO * Speaker at local search conferences around the globe and contributor to SEO publications  Subscribe and stay ahead in local marketing! 🎧 Listen now and check out the full webinar interview at Birdeye.com [https://birdeye.com/resources/webinars/how-to-grow-your-business-on-google-across-every-location/].

Referral marketing audio guide: How to build a customer referral program

Marketing is essential if you want to reach more customers. You can pump money into paid advertisements to reach them, but you can also reach a large number of them with referral marketing.  In this guide, you will learn how to build a marketing referral program to grow brand awareness and increase conversions. Get ready to harness the power of word-of-mouth marketing.

Facebook Recommendations & Reviews

If you’re a business owner, you need to be on Facebook.  The most popular social media platform in the world is also the internet’s second-largest review site – and a great place to engage with your customers.  Learn how to master Facebook reviews and recommendations to attract more customers with Birdeye’s free audio guide.