E4: Why Products Are Becoming Commodities

E4: Why Products Are Becoming Commodities

Technology is making premium products easier to build, easier to replicate, and easier to distribute. Which means the product itself is no longer the moat.In this episode, Audrey Giner draws on her experience building a premium beverage brand to make a contrarian case: most luxury brands and premium founders are investing in the wrong layer — and the commoditisation of the product layer is going to make that mistake very expensive. In this episode:— Why aesthetics and formulation alone are no longer enough to retain premium clients— The structural shift most luxury brands have not fully absorbed— The human tension at the heart of premium right now: clients want efficiency and crave humanity simultaneously— Why friction sometimes creates value — and what brands lose when they optimise it away— What founders should actually be building next The Luxury Perspective is a weekly podcast on luxury strategy, venture capital, brand building and the future of premium — hosted by Audrey Giner, from Dubai. Subscribe to The Luxury Brief → audreyginer.com/newsletter Keywords: luxury strategy, premium brands, brand building, founder education, venture capital, luxury business, Dubai, commoditisation, brand moat, human experience, luxury podcast

E3: The Pipeline Problem

The Pipeline Problem | Episode 3 of The Luxury Perspective Between 2019 and 2024, luxury brands raised entry-level prices by more than 60%. The Chanel flap bag went from $5,000 to over $10,000. The strategy looked like genius on the balance sheet. It wasn't.In this episode, Audrey Giner breaks down why pricing out the aspirational buyer was one of the most consequential strategic errors in luxury — and what it means for the brands that want to survive the next decade. What we cover:— The Margin Grab: why the 60%+ price increase was a short-term play with long-term consequences— Destroying the Staircase: how brands cut off the pipeline to their own future client base— The Dubai Signal: what the Gulf market reveals about winning the next generation of wealth— Why the aspirational buyer of today is the core client of tomorrow The key insight: You cannot build a sustainable luxury house by only catering to the penthouse. The staircase is not a charity. It is an investment.The Luxury Perspective is a weekly podcast on luxury, brand strategy, and global capital markets — hosted by Audrey Giner, from Dubai. Subscribe to the newsletter → audreyginer.com/newsletter luxury strategy, luxury brands, UHNW, aspirational luxury, brand loyalty, luxury market 2024, luxury pricing, resale market, Dubai luxury, luxury investment, brand strategy podcast, luxury business, Chanel, Hermès, luxury retail, luxury consumer, luxury podcast, Audrey Giner, The Luxury Perspective, luxury brief

E2: The 60 Million Question

Between 2022 and 2025, the global luxury market lost 60 million active consumers. Not because of the economy. Not because of tariffs. Because brands stopped making them feel like they belonged. In this episode, Audrey Giner breaks down: • How the post-pandemic surge created a false sense of security • Where the 60 million actually went (the $40B resale market) • Why Gen Z’s first luxury purchase is secondhand — by choice • What the loyalty crisis really means for brand strategy • What the Dubai market reveals about the brands that are actually winning The Luxury Perspective is a weekly podcast on luxury, brand strategy, and global markets — hosted by Audrey Giner, from Dubai. Subscribe to the Luxury brief newsletter: audreyginer.com/newsletter

E1: Luxury Is Not Slowing Down. It's Changing.

The luxury industry has spent the past year debating whether the market is in decline. In this first episode of The Luxury Brief, Audrey Giner breaks down what the data actually shows — and why the real story is far more interesting than a simple slowdown. In this episode: • Why personal luxury goods stabilised at €358 billion in 2025 — and what that really means • The three signals that reveal the true structural shift in luxury • Why the aspirational buyer has retreated — and who has taken their place • What the experience economy means for luxury brands right now • Why Dubai is the sharpest lens for understanding where luxury is going globally Referenced data: Bain & Company / Fondazione Altagamma — Luxury Goods Worldwide Market Study 2025 Subscribe to The Luxury Brief newsletter:audreyginer.com/newsletter Connect with Audrey:- linkedin.com/in/audreyginer - https://audreyginer.com/