Marketing Soapbox 01:Imposter Phenomenon, Mobile CRO & Programmatic Advertising

Marketing Soapbox 01:Imposter Phenomenon, Mobile CRO & Programmatic Advertising

Welcome to the first episode of The Marketing SoapBox Podcast! I am Bryant Garvin and will be doing this podcast on a weekly basis. I'm not going to subscribe to one particular type of podcast, meaning sometimes it will just be me talking about some things I have noticed over the last week. Other times I will be answering your questions and comments you send my way. I may even have some marketers & I respect on from time to time to do an interview style episode. Today's episode: * My Son's funny search engine story from school * Imposter Phenomenon Do you suffer from this? This is something Dan Shapiro [https://medium.com/@danshapiro/startup-ceo-imposter-135638635fe6] wrote about this week on Medium * Mobile Useability and CRO Issues - 44% of the Fortune 500 don't have a mobile friendly website. Excuses SaaS and B2B companies make for not being mobile friendly * Programmatic Advertising - what is it? Hope you enjoy the episode and please give me feedback and send me questions or comments. Reach out to me on Twitter @BryantGarvin [https://twitter.com/BryantGarvin]