The MENTORD Podcast
What does it actually look like to build a thriving wellness business as a registered dietitian? In this episode, Bethany and Danielle sit down with fellow dietitian entrepreneur, Beryl Krinsky: founder of Be Komplete, a holistic corporate wellbeing firm that employs registered dietitians, yoga and Pilates instructors, massage therapists, personal trainers, nurses, and acupuncturists. Beryl brings over 10 years of corporate experience to her entrepreneurship journey, and her story is full of practical wisdom for any dietitian thinking about starting or growing a business. From landing her first client over a sushi dinner to building and accrediting her own dietetic internship program, Beryl has done the hard work and she is not shy about sharing what she learned along the way. We dig into what corporate wellness actually looks like day to day, how Be Komplete adapted when the pandemic forced an almost entirely in-person business to go virtual, and what marketing strategies have actually moved the needle over more than a decade in business. In this episode, you'll learn: 1. What corporate wellness is and how dietitians can break into it 2. How Beryl built a multidisciplinary team from the ground up 3. Why networking is still one of the most powerful business tools available 4. How Be Komplete pivoted during the pandemic and why virtual programming is now a core part of the business 5. What marketing strategies work (and why there is no single silver bullet) 6. The difference between building a wellness program from scratch versus supplementing an existing one 7. How to separate your personal identity from your business so you can make hard decisions more clearly 8. Why closing or pausing a business is sometimes the most strategic and courageous thing a founder can do 9. The tech tools Beryl relies on to keep operations running smoothly 10. Where the most exciting opportunities in dietitian entrepreneurship are headed Whether you are a new dietitian curious about business or an established RD ready to think beyond the traditional path, this conversation is full of grounded, real-world insight. Resources mentioned in this episode: B. Komplete Wellness [https://bkomplete.com] The Price of Underpricing Calculator: [https://www.dietitianwealthaccelerator.com/the-price-of-underpricing-calculator] Find out just how much your current session rate is costing you **Join Danielle & Abbey for the Flavored with Intention: Mindful Eating & Movement Retreat. More info available here [https://docs.google.com/forms/d/e/1FAIpQLScbrkpsrOBqKPDkWZ64GFQGkfK1jaec_OhV9vz6bORNxi2cYg/viewform] ** Stay Connected đ˛ Follow us on Instagram â @mentordpod [https://www.instagram.com/mentordpod/] Bethany: B. Wheeler Nutrition [https://bwheelernutrition.org/] â @bethanydietitian [https://www.instagram.com/bethanydietitian/] & @dietitian.wealth.accelerator [https://www.instagram.com/dietitian.wealth.accelerator/] Danielle: Southern Nutrition [https://southernnutrition.org/] â @southernutritionllc [https://www.instagram.com/southernnutritionllc/] & @southernrunningcollective [https://www.instagram.com/southernrunningcollective/] ⨠Anti-Diet Designs Merch â Shop Now [https://antidietdesigns.com/] Enjoyed this episode? Donât miss whatâs nextâfollow The MENTORD Podcast on Spotify or Apple Podcasts and share it with another dietitian who needs mentorship. About the Hosts: Bethany Wheeler and Danielle Southern are registered dietitians with years of experience in outpatient care, eating disorder treatment and private practice mentorship. Together, they created The MENTORD Podcast to provide the support, tools and real-world conversations that dietitians wish they had in school. Have a question or an idea for a topic you'd like to hear us discuss? Email us at hello@mentordpod.com
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