S1 / Episode 3: I Can See Clearly Now (The Rain Has Gone)

S1/ Episode 4: More Than a Feeling

Episode 4 | More Than a Feeling, with Merv, Mindy and Chase Lindsley Inspired by Boston's anthemic love song and featuring the Vice President of Sales for Tiled Inc, Chase Lindsley, this episode shows how some songs are destined to become part of your personal operating system. For Chase Lindsley, Boston’s ‘More Than a Feeling’ fits firmly in this category. It’s the metaphor for a career-defining decision (and the leadership philosophy) that’s shaped his journey from being the first non-founder hire to VP of Sales at Tiled Inc, a double-digit million dollar tech company.🔍 What you’ll learn:• What it takes to make the leap into the world of a early stage start-up• How your mind-set becomes the key to success • Why no one cares about a start-up and what to do about that• How to survive difficult times, thrive in hyper-growth, and pull back for stability. About our special guest - Chase LindsleyChase Lindsley is the VP of Sales at Tiled, He joined Tiled Inc. eight years ago, while still a student finishing his studies at Brigham Young University.He was their first non-founder hire and has been at the heart of the business from the very beginning; sourcing their very first opportunities, building relationships with partners, closing deals, managing customer success, and even helping build Tiled’s technology platform. As the business grew, he and his expanding team have taken this start-up sales organisation from zero revenue to late double-digit million-dollar revenue, which has allowed the founders to successfully close Stage A first-round funding, supporting their next round of growth. .     If you’d like to reach out and talk with Chase, you can find and follow him on LinkedIn If you’d like to learn more about Tiled and how it can help you create engaging interactive content, then click here to learn more. https://www.tiled.cohttps://www.linkedin.com/in/chase-lindsley-b61490b4/

S1 / Episode 3: I Can See Clearly Now (The Rain Has Gone)

🎙️ Episode 3 | I Can See Clearly Now – Part I, with Jim Kraus Is your marketing like the tumbleweeds of social media? Inspired by Johnny Nash’s timeless anthem, this episode of The Merv and Mindy Show dives deep into buyer psychology with Jim Kraus, probably the world’s leading expert on buyer personas. From self-directed buyer journeys to strategic clarity, this is a masterclass in modern persona and content marketing.💡 What You’ll Learn * Decoding buyer behaviour * Why clarity is the first step to meaningful engagement * How self-directed buyers navigate their own journey * The power of “habitats” in shaping buyer research * How to anticipate decision-making dynamics * The Five Rings Framework for strategic insight * Why marketing to machines is the next frontier 👤 About Our Special Guest Jim Kraus is President of The Buyer Persona Institute and co-author of the definitive guide to buyer personas. He’s helped global organizations transform how they understand and engage with buyers; turning insights into impact. 📌 Key Takeaways * Solve, don’t sell: Start with empathy and the buyer’s core problem * Vision of success: Paint outcomes, not product features * Lean into fear: Address perceived barriers head-on * Predict the future: Map decision criteria and pre-answer objections * Anthropology matters: Show up in trusted buyer habitats * Use the framework: The Five Rings bring clarity to complexity 🎬 Final Thoughts This episode is a wake-up call for marketers and sellers stuck in legacy tactics. Jim Kraus doesn’t just talk personas—he redefines them for the age of AI, self-education, and multi-stakeholder decision-making. If you want to see clearly through the fog of modern marketing, this is your moment. ✨ Stay tuned for Part II, where Jim takes us down the yellow-brick road of marketing to machines. How to watch: Watch here! https://lnkd.in/ez6QfbFS [https://lnkd.in/ez6QfbFS] Join the show’s newsletter https://lnkd.in/eiqWe7uG [https://lnkd.in/eiqWe7uG] Be on the show?

S1 / Episode 2: Attitude Adjustment Part One

Episode 2 | Attitude Adjustment with Merv, Mindy and Phill Battersby Inspired by Aerosmith and featuring our own CMO (+new resident guest expert), Phill Battersby navigates one of the most stressful moments in your career: the arrival of a new manager and that moment of dread uncertainty - not knowing how your new boss might handle your future.Phill calls it the 'Acquired vs Hired' scenario and it’s such a big topic that we’ve split the show into two parts. Today in part one, we're diving deep into Phill's advice for you, the existing team member; and later this season, in part two, Phill digs into the same topic, but from the new manager’s perspective.🔍 What you’ll learn from the employee’s perspective• To see change as a catalyst for growth, not a threat from above.• How early, critical conversation shows leadership & shapes futures.• Why attitude is a strategic tool, influencing perception and momentum.• How to manage stress, unlocking clarity to make better decisions.• How to pause before reacting, using 'ASKME' to avoid missteps.• To use feedback as a strategic tool, build trust and align goals.About our resident guest - Phill BattersbyPhill Battersby is our own fractional CMO and our first resident guest expert, focusing on all things marketing, enablement, innovation, transformation and navigating professional change. He also developed the ASKME Framework, a strategic tool designed to support individuals going through the changes discussed today. You can learn about it in the episode.Key Takeaways• The ASKME Framework: A powerful tool to assess your path forward.• Attitude is Your Boarding Pass: a positive attitude gets you noticed.• Value is Momentum: Managers notice those ready to engage. • Own Your Stage: Make a decisions that works for you on your terms.Final ThoughtsLike death and taxes, workplace and team changes are inevitable, but your response to that change is what will define your career trajectory. Use Phill’s insights to stay in control, add value, and thrive, not just survive under your new manager.How to watch:Go interactive on our websitehttps://themervandmindyshow.comOur YouTube channel: https://tinyurl.com/mervmindyyoutubeOur Podcast channels:Spotify https://tinyurl.com/mervmindyspotifyApple podcasts https://tinyurl.com/mervmindyappleAmazon Music https://tinyurl.com/mervmindyamazonYouTube Music https://tinyurl.com/mervmindyyoutubemusicJoin the show’s newsletterhttps://tinyurl.com/mervmindyformWant to be on the show? https://tinyurl.com/mervmindyformHugs, Merv & Mindy 💕#AttitudeAdjustment #ChangeManagement #CareerGrowth #WorkplaceDynamics #Leadership #ProfessionalDevelopment

S1 / Episode 1: The Revolution Will Not Be Televised

🎙️ Season One, Episode One “The Revolution Will Not Be Televised…” and episode inspired by Gil Scott-Heron and special guest, Andy Baillie. For those who don't know us yet, (which is pretty much everyone given we've just launched) our hosts, Merv and Mindy unpack stories, advice, and insights from industry leaders using their favourite songs as inspiration. That's real humans, with real stories, real experiences and real advice. In this premiere episode, Merv and Mindy sit down with Andy Baillie, VP of Enterprise Sales at ADP UK & Ireland, to explore what it really takes to lead and sell in today’s enterprise landscape. It’s not about chasing trends or relying on inbound leads; it’s about discipline, clarity, and building trust through consistent action. Andy brings a refreshingly grounded perspective. Drawing inspiration from Gil Scott-Heron’s iconic song, he reframes selling as a quiet revolution, one driven by focus, authenticity, and purposeful engagement. This isn’t a conversation about tactics. It’s about developing an amazing authentic mindset that will help you blow past quota.   💡 What You’ll Learn - Why elite sellers operate more like elite athletes - Why purposeful routine, not adrenaline always wins - How qualification becomes a respectful filter, not just a checkbox - Why inbound is useful, but never a substitute for proactive selling - What it means to coach with clarity and lead with conviction - How to align every action with impact, especially in complex sales environments    🎧 About today's special guest, Andy Baillie Andy’s career spans high-growth leadership roles at DocuSign, Seismic, Vendr and now ADP. He’s built and scaled teams across Europe, mentored top performers, and helped shape enterprise sales cultures that value consistency over charisma. His approach is rigorous, human, and refreshingly direct. 📝 Key Takeaways - “Be your authentic self. No one buys from superficial sellers.” - “Discipline isn’t rigidity: it’s reliability.” - “Qualification is about motivation, not just budget.” - “Inbound is a supplement, not a strategy.” - “Sales is not a solo sport. It’s a team game.” - “Purposeful action means aligning every activity with impact.” 🎬Final Thoughts As we set the tone for the season, Andy wraps with thoughtful, strategic, and authentic real-world leadership. Whether you’re a seller, coach, or senior exec, Andy’s insights offer a clear lens on what it takes to succeed, and why the best sellers and sales leaders don’t just hit targets; they build a revolutionary movement. Let’s get started. Watch or listen here on your podcast channel OR... Visit our website: https://www.themervandmindyshow.com [https://www.themervandmindyshow.com] and go immersive! Going immersive means you can experience this and other episodes in a totally unique way, by watching the show or reading the full interview and blog. Once done explore more added goodies - all in one interactive playground. Then, make sure to sign up for our newsletter today, right here:https://tinyurl.com/mervmindyform [https://tinyurl.com/mervmindyform] The 'donate-a-brew' initiative. From time to time, you'll hear us talk about our donate-a-brew initiative; It's our way of keeping human-first creativity alive and accessible. Every contribution (no matter how small) helps us continue crafting thoughtful episodes, support independent creatives, and build a space where human storytelling, insight, and community come together. This is not about just about funding a show; it’s about fuelling a human story-telling movement that's built on authenticity, curiosity, and connection. Visit https://www.themervandmindyshow.com/donate-a-brew [ https://www.themervandmindyshow.com/donate-a-brew]

Support our show - why donate a brew?

In this special episode, Merv and Mindy break down why supporting our show is important, not for just keeping us alive and kicking, but because of the existential threat being posed by non-human automated content that is flooding the podcast landscape. So we ask you genuinely, sincerely, stand with us today - every coffee donated is support for human-first shows like ours. You can can learn more about donate a brew here: https://www.themervandmindyshow.com/donate-a-brew [https://www.themervandmindyshow.com/donate-a-brew] Or make a donation right now, right now. [https://donate.stripe.com/5kAg1Dgu8g6pcVi151] Thank you so much. Your support means everything. Merv & Mindy