Building Brand Infrastructure Through Partnerships - with Tim Houston

Vinexpo Americas Miami - with Julia Locatelli

Is your 2026 as packed as ours?The MHW team gets back into the podcast studio to preview one of spring’s most exciting events - Vinexpo Americas. Host Jimmy Moreland welcomes cohost Cassidy Poe to chat with Julia Locatelli, Head of Marketing & Strategy for Vinexposium. Hear show highlights, advice for attendees, and more. Head to the Vinexpo Americas website [https://vinexpo-americas.com/newfront] to register. MHW listeners can claim their free badge by entering code VAM26MHW at checkout. Want to hear more from Julia and the Vinexposium team? Check out their podcast Voice of the Industry [https://www.vinexposium.com/en/voice/] More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn [https://www.linkedin.com/company/mhw-ltd/] | Instagram [https://www.instagram.com/mhw.ltd/]

MHW Turns 30

Spirits are high as the MHW team celebrates 30 years of serving clients in the beverage alcohol industry. Host Jimmy Moreland welcomes the largest panel ever assembled on the podcast, including cohosts Brigid McCabe and Cassidy Poe. Longtime listeners will recognize podcast alums Scott Saul and Maryann Pisani, and we hear from Debra Rosen, Tonya Romero, Lauren Jankiewicz, Dawn Cavallo, Fanny Cuevas, Alexandra Morey, and Cheryl Tittle. More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn [https://www.linkedin.com/company/mhw-ltd/] | Instagram [https://www.instagram.com/mhw.ltd/]

Mezcal is a Woman's World - with Mia Tonelli and Alana Abbitt

The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of newer mezcal brands to share their stories of navigating brand development, distribution, compliance, and other challenges. Host Jimmy Moreland and MHW's Brigid McCabe welcome Doce Mezcal's Mia Tonelli and Santa Almagia's Alana Abbitt. Find out more about Doce Mezcal | Website [https://www.docemezcal.com/] See more about Santa Almagia | Website [https://santaalmagia.com/] More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn [https://www.linkedin.com/company/mhw-ltd/] | Instagram [https://www.instagram.com/mhw.ltd/]

The Bad Idea Factory - with Michelle Ivey

On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory." Find out more about 11C and Co. | Website [https://www.11cco.com/] Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021 More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn [https://www.linkedin.com/company/mhw-ltd/] | Instagram [https://www.instagram.com/mhw.ltd/]

Building Brand Infrastructure Through Partnerships - with Tim Houston

New brands face all kinds of challenges, and frequently lack access to tools and talent that more established brands have. MHW's Brigid McCabe and host Jimmy Moreland connect with Tim Houston, founder of Vertical Beverage Group, to hear insights from a long career in bev alc and other industries, and what he feels we can look forward to as non-alc and THC-infused beverages continue to grow their market shares. Find out more about Vertical Beverage Group | Website [https://www.verticalbeveragegroup.com/] Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021 More info about MHW at https://www.mhwltd.com/ Follow us! LinkedIn [https://www.linkedin.com/company/mhw-ltd/] | Instagram [https://www.instagram.com/mhw.ltd/]