The Mic Drop
Ed and Ben are back, and this week things get philosophical - via afternoon tea, motorcycle mishaps, and the furthest humanity has ever travelled from Earth. Ben's suspension saga takes an unexpected turn when a moment of impatience leads him to buy a second motorbike he didn't need, which kicks off a brilliant conversation about how our shrinking attention spans are fundamentally changing the way we make decisions, consume content, and engage with brands. From the three-second rule for video to the F-shaped reading pattern, the guys dig into what it actually means to capture and keep someone's interest in 2026. Ed introduces his concept of the Trust Gap and explains why most franchise brands are essentially asking prospects to go on a blind date. Spoiler: they won't show up. There's also: subtitles vs. dubbing, why we love lawns (it's evolution), Artemis 2's broken toilet, a full bladder as a productivity tool, and Ben's son's name going around the moon. Tracks of the Week:Ed - Venom by Wind Waker https://open.spotify.com/track/6Yj0FdKYs2qgDunRV8AW3t?si=559c946693704454 Ben Masters of War by Grandson (originally Bob Dylan, 1963) https://open.spotify.com/track/0EJlSUNoYL931cYAQspN5i?si=e7173fc80f744e1b
34 episodios
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