The Momentum Advantage: Driving Customer-Centric Transformation
Our second episode in The Momentum Advantage podcast series is now live! This instalment brings together leading voices to explore how personalisation is evolving in an era defined by artificial intelligence (AI). Joining Christopher Foley Ph.D., Managing Director and Chief Scientist at Optima Partners, is Murray Allan, Director of Customer Strategy & Engagement at Optima Partners, alongside Toni Keskinen, Co-founder & Chief Product Officer at 180Ops, Together, they discuss how businesses can activate meaningful customer relationships while leveraging the potential of AI. The conversation explores the challenges and opportunities of integrating AI-driven personalisation into existing systems, the importance of balancing automation with human expertise, and how organisations can maintain ethical and regulatory compliance while meeting rising customer expectations. Visit our website to learn more: https://optimapartners.co.uk/
3 episodios
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