Your MarTech stack is gathering dust… and that’s a skills problem, not a software problem.

Your MarTech stack is gathering dust… and that’s a skills problem, not a software problem.

In this episode, I’m joined by Lisa Milligan to call out the real reason MarTech often ends up as very expensive "shelfware".  To talk about why training is treated as optional, how that quietly destroys ROI, and what actually changes when teams invest in capability and brush off that dust - instead of just buying new or more tools.

The sacred cow of marketing measurement...

Are MQLs still the gold standard for marketing measurement, or is it time for a shift? In this episode, I’m joined by Dan Vawter, as we dig into whether MQLs are still actually helping anyone make better decisions, or whether they’ve quietly become a vanity metric we’re all too scared to retire. If you’ve ever hit an MQL target and still missed revenue, this one’s for you.

CDPs: The good, the bad, and the WTFs

Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack. In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Customer Data Platforms and speak with two VERY special guests from Informa, Mary Wallace and Sangeetha Parsan.

Ready or not, here comes AI...

This episode we are talking all things AI within Marketing Operations with Rebecca Le Grange, one of the founders of Sojourn Solutions. Not the hype, or the headlines, but the actual impact on your MarTech stack, your strategy, and potentially your sanity. From agentic AI to workflow automation, we're asking: Will AI actually make us better marketers or just busier with fancier dashboards, and we’ll hopefully be discussing how best to actually prepare your Marketing Operations for AI integration.

If these dashboards could talk...

This episode we are talking Tableau with Essie Reynolds - and discovering the true art of MOPs storytelling, through dashboards that actually work!