The Not Perfect Networking Podcast
What if the reason your business feels stuck… isn’t your expertise—but your strategy? In this episode of the Not Perfect Networking Podcast, Zoe sits down with business strategist and consultant coach Leah Neaderthal to unpack what it really takes to grow a sustainable, profitable consulting business—especially when referrals stop being enough. Leah works with women consultants who have outgrown the early-stage “word-of-mouth” phase and are ready to build intentional, scalable systems to attract clients and increase revenue. As the host of Smart Gets Paid, she’s known for her no-BS approach to sales, marketing, and value-based pricing. Together, Zoe and Leah dive into the realities of selling in today’s market, why longer sales cycles are the new normal, and how to stop “trusting the universe” as your business strategy. In this episode, we cover: * Why referrals eventually plateau—and what to do next * The truth about long B2B sales cycles (and how to navigate them) * The biggest mistake consultants make: using B2C tactics for B2B sales * Why you don’t have to like sales to be good at it * How to shift from reactive to proactive client generation * The difference between “vitamin” vs. “painkiller” positioning * What value-based pricing actually looks like in practice * How showing up on LinkedIn builds trust (and acts as a “portfolio of your thoughts”) * The power of simple, consistent actions vs. chasing “shiny objects” * Leah’s personal turning point that reshaped how she runs her business Connect with Leah: LinkedIn: https://www.linkedin.com/in/leahtn [https://www.linkedin.com/in/leahtn] Website: https://www.smartgetspaid.com/ [https://www.smartgetspaid.com/]
32 episodios
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